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If you need to get more tangible ROI feedback from your email marketing campaigns, PureResponse has the solution.

Our free “post-click tracking” option lets you track sales and web activity resulting directly from your email campaign. This means you can precisely measure the ROI from your mailout. Needless to say, it’s an incredibly useful tool.

How effective is your email campaign?

Imagine you are selling a product online and your email newsletter has a link enticing recipients to click to buy or find out more. PureResponse can obviously track this click and you will get a good idea as to how well the email copy/content has worked.

However, ounce you know that people are clicking through the link in the email, how do you know if they went on to buy, respond or read the message you are trying to project from your website or landing page?

Post-click tracking allows you to insert code into strategic web pages so that events outside the email are included in the email tracking report.

This means you can not only track the effectiveness of your email, but also your website.

So, if people are clicking through your email but not going on to buy or respond from your website, perhaps there is something you could change to improve these statistics?

Need even more detailed analytics?

Post-click tracking is a relatively simple form of web analytics, but where even more detailed and integrated web/email statistics are required, we work with various web analytic software solutions for even more detailed tracking.

 

To find out more about PureResponse post click tracking, call Pure on 0870 765 7222 and we can show you how it works.