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The new Enterprise Level Reporting Module for Pureresponse now provides more feedback and comparative options than ever before.

Customers can utilise the new reporting tool to take campaign analysis to entirely new levels of clarity. You can quickly and effectively evaluate data to achieve an unprecedented insight into your market

• View, explore and analyse detailed data using simple interactive charts, graphs and tables
• Identify the best day of the week, even the best time of day to target your prospects
• Enter specific target criteria (eg target open rate and target click through rate) to identify which areas need improvement
• Compare ongoing and previous campaigns to monitor trends - clearly see 'gains and losses' relative to target criteria entered
• Easily create new lists as a result of email events (eg create a new list for all the people who did not open your email)
  

Global component supplier RS Components was among the first of our clients to see the new system. Their group e-Marketing and Search Executive at RS Components , Matt Birkby said: ‘The volume of data Enterprise Reporting can produce is massive. A lot of the functions have been tailor made to customers’ needs.’

The new reporting tool has been implemented as an optional software module for PureResponse, allowing users to choose the level of reporting appropriate. The clear, concise and much loved standard reports interface is still there as the default and where customers need even greater levels of detail, Enterprise Reporting can be added as an option.

To find out more about PureResponse Enterprise Level Reporting, call Pure on 0870 765 7222 and book a demonstration