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Pure’s new, upgraded eSales system allows customers to send and track single sales emails with all the same benefits as mass email campaigns.

Normally, when responding by email to a client enquiry, sending sales material or writing a catch up message, the email is impossible to track and will probably not reflect the full corporate branding.

Sending emails through the eSales module in PureResponse makes it possible to track whether the recipient has opened the mail or viewed any links – giving the salesperson much more feedback to follow-up the enquiry.

Branded, trackable sales mails

The new eSales features now allow users to set up email templates for different products, services or target markets with full corporate branding – and each can be easily customised and personalised before being sent out.

The system also helps to streamline and improve internal sales procedures. Sales managers can swiftly collate the actions of their sales teams to find out who has sent what to whom – and the response they got.

Pure’s MD Stuart Hobbs said: “Being an email marketing company, it would seem slightly strange if we reverted to sending out paper brochures to prospective clients. Therefore we initially we developed eSales as an easy way to send and track our electronic brochure which, in turn, linked to our website.”

“However, it quickly became apparent that our account managers were using the new facilities for more than just sending electronic brochures. Targeted and branded, one off sales letters, demonstration reminders and follow-up emails are now all an integral part of our normal sales process. Unlike sending paper, information can be easily updated and there’s no postage or printing costs.

To find out more about how branded email solutions can streamline your sales process call Pure on 0870 765 7222