Pure360 Ltd Insights

DMA Email Masterclass - Conversion

2010-03-05T17:18:42+00:00

Pure360 sponsors the 'DMA Email Customer Lifecycle series', a four part series designed for marketers looking to take their email marketing programmes to the next level. The four topics covered are List Growth, Conversion, Engagement and Retention and Winback.

Here are the presentations available to download from the second seminar on Conversion.

10 Things you can do today to Improve your Email Marketing

2010-01-29T14:54:19+00:00

We’ve created this guide to help marketers, who are already conducting email marketing campaigns and are looking for some practical expert advice, to improve the results that they are getting.

The Marketer's guide to Email Design

2010-01-15T16:24:01+00:00

This guide is help marketers with no html experience to know what to look out for when working with email designers.

It explains some of the more technical terms a designer may use and comes with a handy checklist to provide your email designer, that highlights the key differences between designing for web and designing for email.

Creative Guidelines for Emails

2009-12-07T16:14:04+00:00

This guide is aimed at people who intend to create hard core HTML content for use as emails. It provides a sufficient overview of the HTML, which inboxes will render in order for coders to create good looking emails, that will look the same when rendered in every inbox they are sent to.

The Newsletter

2009-12-07T12:35:53+00:00

Do you send your company’s newsletter? Newsletters have been given a bit of a bad reputation of late, with some viewing newsletters as a bit old school and often boring. But the newsletter is still of value; with interesting and relevant content it can achieve marketing objectives and can help to form a relationship with your customers and contacts.

Here are my top 5 things to think about when sending your newsletter:

DMA Email Masterclass - List Growth

2009-11-19T14:13:36+00:00

Here are the presentations available to download from the first seminar on List Growth.

Guide to Email Marketing Timing

2009-11-12T10:29:14+00:00

Our new research has revealed that marketing professionals shouldn’t rely on ‘gut instinct’ when it comes to email marketing.

We analysed over 660,000 emails sent by 34 companies to discover that widely held assumptions often lead marketers astray.

The Email Marketing Checklist

2009-10-15T12:07:41+00:00

Here we pull together the top 10 tips of running a successful email campaign into a final checklist to make sure you get the most from your email marketing.

How to Use Email Marketing to Profile your Customers

2009-10-15T12:04:24+00:00

In this article we provide insight into using email marketing to build an accurate profile of your customers.

A 3 Step Guide to Improving Email Marketing Deliverability

2009-10-15T11:59:04+00:00

Are you getting good email marketing deliverability rates? The chances are you could be doing more to improve them. Read on for Marc Munier’s key tips for getting to the inbox.

Email HTML - what's possible, what's not

2009-10-15T11:55:38+00:00

This email marketing resource will highlight the main differences between design and coding for the web and for use with email services. This should provide a useful insight into avoiding the most common pitfalls when writing HTML for emails.

How Do You Earn Recipient Trust?

2009-10-15T11:51:03+00:00

How do you get recipients to open your email marketing campaigns? Are they adding you to their ‘safe’ senders list? Read our quick guide to using 'Trust Earning Text'.

Birth of the Dialogue: Email Marketing Whitepaper

2009-10-15T11:36:27+00:00

Packed full of tips to improve your email marketing content this whitepaper covers the importance of creating dialogue with your audience through your email marketing campaigns. Talking to them is one thing, but are we telling them what they want to hear? Are we listening as well?