Elsevier is a leading international medical, science and technology publisher with an impressive portfolio of imprints catering for professionals, academics and students.
New media revolution
Email and SMS are certainly considered to be major elements in the new media revolution and media & publishing companies have been quick to take advantage of the benefits.
And, as the marketing departments make ever more creative and demanding use of these mediums, Pure has constantly developed ever more sophisticated solutions for those expanding requirements.
Combined with the easy to use, stable and scaleable, core base platform, the following are just some of the perhaps more complicated issues and benefits Pure are happy to discuss: customised dynamic content generation and integration into existing content management systems (CMS); central content control, approval and accounting; multi-profile structure support for multiple departments, countries and publications; flexible pricing options - pay as you use, or purchase up-front and outright.