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Animal welfare charity the RSPCA used the PureResponse email delivery system to test the effectiveness of its email campaigns
Save the trees!
We at Pure still don’t quite understand why the government, local authorities, charities and other not-for-profit organisations are sending out so much paper?
Electronic communication costs a fraction of sending the same information in paper. OK, so not everyone has email access, but for those that do, can’t an email be sent first? Why not first check to see whether the email was opened. If not, then send the paper equivalent! We think it could save millions. And save a few trees.
Pure can work closely with any organisation to more closely integrate email communications into their existing processes and computer systems - and save money.
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