Dynamic content

Dynamic content enables you to think beyond plugging a first name into the subject line or salutation and lets you create a single email template that serves up relevant and targeted content to every member of your database. Dynamic content allows you to deliver personalised articles, product offers or call-to-actions based upon information known about the recipient such as demographics, personal preferences, purchase history or online activities.

The results? - Increase the click-through rate and your ROI as all email promotions become more relevant to the recipient. Marketers using a personal approach to email marketing regularly report results that are 4 to 8 times better than the results of static campaigns.