FastStats from Apteco is a powerful analysis driven platform that integrates neatly with PureResponse to ensure you can deliver and produce intelligent email marketing campaigns.
Our aim at Pure360 is to integrate with external systems to make the transition of data to and from a fulfilment channel as seamless and simple as possible.
Pure360 integrates with your FastStats system by utilising SOAP and HTTP/S protocols for secure, near real-time communications.
For a one off broadcast, you can use a combination of the Email Broadcasting and Email Responses wizards to upload your list, schedule a broadcast campaign and finally receive responses from your customers back into your FastStats system for further analysis.
For a more comprehensive integration, the FastStats Cascade module will help you co-ordinate and manage multiple direct marketing promotions and handle responses in a reactive manner.
Ultimately, the PeopleStage module within FastStats will allow you to define and implement marketing process flow diagrams that will react to the responses you receive from Pure360 in a timely fashion.
This integration has four core functions:
FastStats proves its value through 6 core values that can absolutely determine marketing success. Analyse, Visualise, Model, Target, Promote, and Measure