Facebook Data Capture

 

Drive sign ups for your email marketing campaigns via Facebook

There are over 800 million active users of Facebook across the globe and nearly all of them check their emails at least once a day. With Pure360’s Social register for Facebook functionality you can encourage easy sign up for your email marketing campaigns and send targeted email communications as a result.

Capture data at the click of a button

Email signups on Facebook are nothing new, but the register button gives you a whole lot more. It’s a one click process where you can gather all this data as standard without the visitor having to do anything:

You can also add custom fields straight from Pure360 to gather even more information. This means you can build a list of people who have engaged with you on Facebook but with the added benefit of knowing loads more about them which will enable highly relevant communications.

Send targeted campaigns and increase your conversions

Once your Facebook page viewers have hit the ‘Sign up to latest emails’ button there is no need for them to fill out their details, a pre-populated form will feed data directly into Pure360 and add them to your existing sign ups list. Meaning you can easily drive sign ups and increase your database at the same time.

Just imagine specific campaigns sent to people who are your biggest influences (based on the number of friends they have), sent on their birthday talking about local offers... all of this is possible due to Pure360’s unique integration.

If you’d like to find out more about our Facebook register feature then get in touch and one of our team will be in touch shortly.