White Hat Media have worked with Pure360 for five years as both a white labeller and reseller of the PureResponse email marketing system. The company use PureResponse for a wide range of their clients; from blue chip companies to medium sized businesses.
Adam Bambrough, Client Services Director explains: “We use Pure360 because as well as the great support they provide, the technology and features scale well to meet more advanced clients’ requirements without being intimidating.”
Tools of the trade
White Hat Media make full use of all the features that the PureResponse system has to offer. “The most useful features we’ve found have been the inbox preview feature, which makes it easy for our clients to see how their design will appear in different mail clients as well as the simple Google Analytics integration.”
Adam continues: “We already make heavy use of insights from Google Analytics to measure and improve clients’ traffic results and conversions during digital campaigns, and integrating conversion metrics from email marketing campaigns gives us a complete view across the different channels, both separately and in combination.”
Email marketing adds to agency offering
White Hat Media are a digital agency that specialise in SEO services, web development and social media marketing. The company’s focus is to deliver measurable returns to marketers making best possible use of the wealth of online platforms and technologies out there. By using Pure360 the team are able to offer email marketing alongside their other core competencies.
Adam explains: “We’ve white labelled PureResponse so we can offer it as part of our own suite of tools, but we have also introduced some clients directly, depending on their requirements. This flexibility has been invaluable as it lets us assess and respond to each client’s needs with the best solution - it’s not a prescribed or limited service to fit inside a contract.”
“We’ve yet to have a brief for which the features of PureResponse cannot meet the requirement, and as the interface is easy to use, we don’t have to spend much time supporting clients.”