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HQhair.com has been at the top of online premium beauty since 1999. Always on hand to offer independent, personally tailored advice, the company offer consumers a vast range of premium beauty, grooming, skincare, hair-care, make-up, accessories, and appliances.
The company started working with Pure360 in August 2010. Lorraine Hall, Marketing Manager, explains: “We wanted a provider that had the ability to target, test and report on success of campaigns. We also wanted one with a great track record on the support side as we had previously felt let down by our ESP.”
Lorraine continues: “We wanted email marketing software that was more user-friendly so individuals did not have to be technically minded to use the system.”
What HQhair.com get up to with their email marketing
HQhair.com’s target audience are females aged 25-44, affluent, fashion conscious individuals. The company’s email marketing campaigns are designed to increase sales, communicate with loyal customers and show them what is new onsite. They also encourage customers to share the love by including a link to their Facebook and Twitter page in every email.
The content in HQhair.com’s emails is usually integrated with a competition or feature page on the website and so acts as a trailer for the site content/offer. Emails are mainly used as mini newsletters, therefore if the company are doing something special onsite it will be mentioned in the email. HQhair.com also recently sent out an all important feedback email to customers and has since changed its website accordingly following to the results of this feedback.
How PureResponse helps keep HQhair.com happy
In order to communicate effectively with their email marketing campaigns HQhair.com use multiple subject lines, filtered lists and intelligent time sending. The filtering system is particularly helpful as it allows Lorraine and her team to send messages to targeted groups, if something is more relevant to one person than another, instead of to the whole list.
For a recent campaign HQhair.com have received a 20% open rate. Although they are averaging at 7% for the open rate they have identified issues with their list regarding the opens and have booked a plan in the New Year to make changes.
There are lots of possibilities for growth in the future when it comes to HQhair.com’s email marketing campaigns.
Lorraine comments: “In the future, we want to expand into triggered emails, and splitting the list according to whether contacts are dormant or not.”
In summary Lorraine says: “I would highly recommend Pure360 for anyone looking for an email marketing software provider with a great track record. The one-on-one service we have received is second to none and we continue to enjoy a very personal and high level of service from their great team.”