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Email & SMS Marketing Case Studies

Thousands of marketers are using PureResponse to deliver results from their email & SMS marketing campaigns; we thought you might benefit from some of their experiences in the following case studies.

Below are the latest heroes...


Tetley Tea - Using Pure360 and iV Platform integration to reward customers and capture prospects MEED Media - using email marketing to market events in the Middle East Micro-personalised travel emails by Jaywing via Pure360 grow sales by 30% Seatwave give the fans what they want NHS Information Service for parents powered by Pure360 Bravissimo sees 69% increase in campaign ROI due to Pure360 recommendations Deep Blue Sports – highly targeted emails for sports savvy subscribers Faber & Faber publishers master email marketing Frugi - Friendly email marketing gains fabulous results Interpub - segmenting data to produce sales TLG brands - integration with Magento for targeted campaigns Email campaigns increase web traffic by 20% and increase applications Mercedes-Benz campaign exceeds DMA deliverability benchmark by 26% Hackett add style to email marketing London Clubs International - Using SMS marketing so members don't miss out Direct Beauty Products - Email campaigns average 3000% ROI in five months 10:10 - using email marketing to keep the UK Lighter Later innocent drinks - using Pure360 to drive email marketing activity across Europe LA Fitness times email marketing campaign to perfection Citrus-Lime see abandonment rate drop by 30 per cent using Pure360 Behavioural Targeting Two Seasons - the retail campaign that generated a 43% click through rate USB-FlashDrive.co.uk – using Split Content Testing to get best results Rigby & Mac - custom emails for consistent brand experience ALK drive sales through email marketing Reseller 'X' - Benefits of a reseller using PureResponse software Travelbound - designing a custom template UKF - integrating social media with email marketing to gain maximum engagement Brighton Marathon run with Pure360 email marketing software Shoe Zone - achieving 1000% ROI from emails as sales grow 100% year on year Game Village - Optimised campaigns produce 22% increase in click through rates HGA Creative Communications - whitelabelling PureResponse for email marketing results Quarterly newsletters achieve 50% increase in click through rates Action for Charity - increasing email spend for 2013 Brighton Festival achieve record online sales The Centre achieve 555% ROI from email campaigns Salesforce integration increases campaign conversions by 3-5% Norfolkline - using PureResponse & Faststats to segment email campaigns Lulu Guinness – Using viral promotions to gain 63% increase in list growth HQhair.com - live, sleep and email beauty Walk the Walk - achieve 86% click through rate Teapigs - using social media integration to increase email sign ups by 30% Apex Auctions - Preference Centre Benefits 10:10 - reframing the climate change debate Soil Association - using email for happy, engaged subscribers