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Email & SMS Marketing Case Studies

Thousands of marketers are using PureResponse to deliver results from their email & SMS marketing campaigns; we thought you might benefit from some of their experiences in the following case studies.

Below are the latest heroes...


Quarterly newsletters achieve 50% increase in click through rates Brighton Festival achieve record online sales Hackett add style to email marketing Norfolkline - using PureResponse & Faststats to segment email campaigns Interpub - segmenting data to produce sales UKF - integrating social media with email marketing to gain maximum engagement Citrus-Lime see abandonment rate drop by 30 per cent using Pure360 Behavioural Targeting Email campaigns increase web traffic by 20% and increase applications HQhair.com - live, sleep and email beauty Action for Charity - increasing email spend for 2013 Soil Association - using email for happy, engaged subscribers White Hat Media - Pure360 provides freedom and flexibility Game Village - Optimised campaigns produce 22% increase in click through rates printed.com - using responsive design to help increase open rates by 18% Lulu Guinness – Using viral promotions to gain 63% increase in list growth Shoe Zone - achieving 1000% ROI from emails as sales grow 100% year on year MEED Media - using email marketing to market events in the Middle East Mercedes-Benz campaign exceeds DMA deliverability benchmark by 26% Micro-personalised travel emails by Jaywing via Pure360 grow sales by 30% The Gift Experience - sending intelligent email campaigns to increase sales by 17% WhyCommunicate? - Using email to create a buzz LA Fitness times email marketing campaign to perfection Direct Beauty Products - Email campaigns average 3000% ROI in five months Apex Auctions - Preference Centre Benefits ALK drive sales through email marketing London Clubs International - Using SMS marketing so members don't miss out USB-FlashDrive.co.uk – using Split Content Testing to get best results Frugi - Friendly email marketing gains fabulous results HGA Creative Communications - whitelabelling PureResponse for email marketing results Bravissimo sees 69% increase in campaign ROI due to Pure360 recommendations innocent drinks - using Pure360 to drive email marketing activity across Europe Two Seasons - the retail campaign that generated a 43% click through rate Wizzcash - Improving deliverability and retaining customers with the use of email campaigns Seatwave give the fans what they want Brighton Marathon run with Pure360 email marketing software Tetley Tea - Using Pure360 and iV Platform integration to reward customers and capture prospects 10:10 - reframing the climate change debate The Centre achieve 555% ROI from email campaigns Travelbound - designing a custom template Teapigs - using social media integration to increase email sign ups by 30% Park Holidays - Life's a beach with targeted & automated email campaigns Salesforce integration increases campaign conversions by 3-5% Faber & Faber publishers master email marketing Rigby & Mac - custom emails for consistent brand experience