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Email & SMS Marketing Case Studies

Thousands of marketers are using PureResponse to deliver results from their email & SMS marketing campaigns; we thought you might benefit from some of their experiences in the following case studies.

Below are the latest heroes...


"The support from Pure360 has allowed us to experiment with new email marketing tools"
69% ROI

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"We are delighted with the results from our first Viral Promotions campaign"
56% ROI

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"It's great that we can maximise the impact by integrating email and social together."
1000% ROI

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Travelbound - designing a custom template NHS Information Service for parents powered by Pure360 Interpub - segmenting data to produce sales Bravissimo sees 69% increase in campaign ROI due to Pure360 recommendations Brighton Festival achieve record online sales Teapigs - using social media integration to increase email sign ups by 30% Brighton Marathon run with Pure360 email marketing software TLG brands - integration with Magento for targeted campaigns Two Seasons - the retail campaign that generated a 43% click through rate HGA Creative Communications - whitelabelling PureResponse for email marketing results White Hat Media - Pure360 provides freedom and flexibility 10:10 - reframing the climate change debate Citrus-Lime see abandonment rate drop by 30 per cent using Pure360 Behavioural Targeting Deep Blue Sports – highly targeted emails for sports savvy subscribers Fusion People – Focus on viewing email ROI through their SalesForce integration Direct Beauty Products - Email campaigns average 3000% ROI in five months Tetley Tea - Using Pure360 and iV Platform integration to reward customers and capture prospects Apex Auctions - Preference Centre Benefits Faber & Faber publishers master email marketing Park Holidays - Life's a beach with targeted & automated email campaigns ALK drive sales through email marketing Quarterly newsletters achieve 50% increase in click through rates Frugi - Friendly email marketing gains fabulous results USB-FlashDrive.co.uk – using Split Content Testing to get best results Micro-personalised travel emails by Jaywing via Pure360 grow sales by 30% Salesforce integration increases campaign conversions by 3-5% Game Village - Optimised campaigns produce 22% increase in click through rates 10:10 - using email marketing to keep the UK Lighter Later Rigby & Mac - custom emails for consistent brand experience Wizzcash - Improving deliverability and retaining customers with the use of email campaigns Action for Charity - increasing email spend for 2013 Lulu Guinness – Using viral promotions to gain 56% increase in list growth Norfolkline - using PureResponse & Faststats to segment email campaigns The Gift Experience - sending intelligent email campaigns to increase sales by 17% Email campaigns increase web traffic by 20% and increase applications Salonwear Direct - Moving salon fashion forward Truprint - Gaining an Ecommerce edge The Centre achieve 555% ROI from email campaigns UKF - integrating social media with email marketing to gain maximum engagement London Clubs International - Using SMS marketing so members don't miss out LA Fitness times email marketing campaign to perfection Mercedes-Benz campaign exceeds DMA deliverability benchmark by 26% printed.com - using responsive design to help increase open rates by 18% innocent drinks - using Pure360 to drive email marketing activity across Europe