What is the impact of an increase in email send frequency?

Developing a targeted customer centric email strategy is key to delivering relevancy. So when you hear the phrase “just send more email” it is understandable that you might get a little nervous.

However, sending more email doesn’t have to mean batch and blast. Sending more emails but ensuring relevance can have a positive impact on results.

In fact, according to Return Path in their recent blog, the maximum number of emails to send in a week is 5 before consumers start complaining. Their blog also goes on to state that consumers who received three emails a week, instead of two, were more likely to open 43% more emails and return a similar uplift in revenue.

So next time you question your email send frequency, think about testing and increasing frequency, it may just lead to uplift in revenues.

To find out more, you can read the full article here.

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