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The Lite email marketing plan

So you’re fresh and new to email marketing and only have a small list so far, which means you probably don’t need a system that looks like the cockpit of a jumbo jet. Designed with simplicity in mind, PureResponse Lite will enable you to get the maximum return, whatever resources you have at your disposal.

Some examples of what you can do with Lite

You may not know your CSS from your T-body Tags, but relax...you don’t need to. Our easy to use visual editor comes with over 20 templates to work from – making designing impressive emails as simple as creating a letter in word.

Before you send your mail, check it’ll get through dreaded spam filters and look good in your recipient’s inboxes with Deliverability checker and Inbox preview.

Try different subject lines in your campaigns, with Subject line selector , to quickly identify which works best in getting your emails opened.

Once you’ve sent your email you’ll be able to see real-time reports showing important info like who has opened, clicked and bounced. Our overlay report will show you where within your email they have clicked.

Send instant trigger emails to your sales guys/girls when people show interest in your email marketing campaigns. The effectiveness of telemarketing is increased by 70% when used in conjunction with email marketing (according to the DMA).

You’ll also get sign up forms to put on your website to capture email addresses; this is a great way to build your distribution list.

We know what it is like working in a small business (we were one at one stage!) and that every penny counts,so we’ve made Lite affordable to everyone whilst still keeping the bits we think are important – like a real live account manager and unlimited support.

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