advanced features
Advanced features
Whether they are designed to save time, enable you to market more intelligently or just boost results in clever ways, we stick to one principle - our advanced features are never scary to use.
Below are some of the advanced features available within the PureResponse email marketing software and what they mean for your campaigns.
Intelligent Time Sending (ITS)
One of our cleverest and simplest to implement features.
Imagine if your campaign landed in every recipient's inbox at the precise moment they wanted to read it. ITS takes the guess work out of sending times by learning from existing data on when your recipients open and click emails, to calculate this exact moment for every recipient on your database.
The result? - Seriously improved open rates. Some clients have seen a 40% increase
Contact frequency limiter
Lets you set the number of times an individual can be contacted within a chosen period of time and, should you exceed that limit, the number of days that need to elapse before another message is sent out. If you use large amounts of data & multiple lists, staying in the recipient’s good books will avoid frustration that can lead to opt-outs and spam complaints.
Dynamic content
Enables you to think beyond plugging a first name into the subject line or salutation and lets you create a single email template that serves up relevant and targeted content to every member of your database. Dynamic content allows you to deliver personalised articles, product offers or call-to-actions based upon information known about the recipient such as demographics, personal preferences, purchase history or online activities.
The results? - Increased click-through rates and ROI as all email promotions become more relevant to the recipient. Marketers using a personal approach to email marketing regularly report results that are 4 to 8 times better than the results of static campaigns.
Dynamic replies
Lets each individual email in a bulk campaign come from a personal email address and ‘from’ name, and even better - each individual reply will also go then go back to the 'real' email address specific to that recipient.
If members of your team have already built up a relationship with your prospects and clients, dynamic replies allow you to continue and build on this relationship through your email marketing, great for making your campaigns more personal and engaging, and developing a real dialogue.
