The Email Marketing Resources Archive: Pure Insights
Birth of the Dialogue: Email Marketing Whitepaper
Packed full of tips to improve your email marketing content this whitepaper covers the importance of creating dialogue with your audience through your email marketing campaigns. Talking to them is one thing, but are we telling them what they want to hear? Are we listening as well?
How Do You Earn Recipient Trust?
How do you get recipients to open your email marketing campaigns? Are they adding you to their ‘safe’ senders list? Read our quick guide to using 'Trust Earning Text'.
Email HTML - what's possible, what's not
This email marketing resource will highlight the main differences between design and coding for the web and for use with email services. This should provide a useful insight into avoiding the most common pitfalls when writing HTML for emails.
A 3 Step Guide to Improving Email Marketing Deliverability
Are you getting good email marketing deliverability rates? The chances are you could be doing more to improve them. Read on for Marc Munier’s key tips for getting to the inbox.
How to Use Email Marketing to Profile your Customers
In this article we provide insight into using email marketing to build an accurate profile of your customers.
The Email Marketing Checklist
Here we pull together the top 10 tips of running a successful email campaign into a final checklist to make sure you get the most from your email marketing.
Guide to Email Marketing Timing
Our new research has revealed that marketing professionals shouldn’t rely on ‘gut instinct’ when it comes to email marketing.
We analysed over 660,000 emails sent by 34 companies to discover that widely held assumptions often lead marketers astray.
DMA LIst growth Masterclass Presentations
We are the lead sponsors of the DMA Email Customer Lifecycle series.
Part one of the four part series was held on November 10th at the Dali Universe, London. The event was packed and we want to share the great content from the day with you. You can download the three presentations - each based on different areas of list growth.
