Email Marketing Resources
Our Resources area is here to help you get more from your email marketing tools and understand how they can be integrated into the rest of your digital marketing mix.
Check out the latest articles below and get the EMM newsletter for monthly articles, guides and tips.
Pure360 Insights
This is the area where you can benefit from the latest tried and tested email marketing insights that our experts have pulled together during their time in the industry.
Whether it’s message creation, list management, deliverability or getting the best ROI from your email marketing campaigns - our guys will give you the most honest and practical advice they have available. And that’s a fair bit.
Birth of the Dialogue: Email Marketing Whitepaper
Packed full of tips to improve your email marketing content this whitepaper covers the importance of creating dialogue with your audience through your email marketing campaigns. Talking to them is one thing, but are we telling them what they want to hear? Are we listening as well?
How Do You Earn Recipient Trust?
How do you get recipients to open your email marketing campaigns? Are they adding you to their ‘safe’ senders list? Read our quick guide to using 'Trust Earning Text'.
Industry News & Reports
Check out the latest useful industry websites, email marketing reports and trends that affect marketing managers using email marketing within their online marketing mix.
Internet Stats Compendium – July 09
Updated monthly, this compendium from Econsultancy is a collection of the most recent statistics and market data publicly available on online marketing, email marketing, the internet and related digital media.
Digital Marketing Channels Best Practice Guide
A survey-based research report from Econsultancy, on best practice in digital marketing. Covering strategy, budget and challenges.
