Paramount Grow Online Bookings By 150% with Email Marketing Campaign
Paramount Restaurant Group has seen online bookings grow by 150% over the last three months across its six restaurant brands following an ongoing email voucher campaign with email marketing company Pure360.
The nationwide group, sent customers of Chez Gérard, Brasserie Gérard, Bertorelli and Il Bertorelli, Caffe Uno and Livebait voucher offers such as ‘two for one’ or ‘£15 off’ to encourage them to book a table.
The campaign used Pure360’s email marketing solution PureResponse to provide customers subscribed to Paramount Restaurant Group’s database with the promotional vouchers.
One particular voucher campaign for Caffè Uno in January 2009 saw a 30% open rate, with a further 45% click through rate. This resulted in 10,000 vouchers being downloaded. The email marketing campaign was originally sent to a mailing list of 79,000 customers.
