LA Fitness times email marketing campaign to perfection
Well known personal fitness gods LA Fitness needed to combat the post New Year resolution gym enthusiasm drop off. The battle was on to get members to keep up their attendance and previous methods of phone calls and direct mail shots weren’t cutting it.
Time for something new.
Enter the email marketing campaign
What they needed was to make the renewal process as easy and accessible as possible.
As one of only two fitness clubs in the UK to have taken their joining process online, LA Fitness are already ahead of the game when it comes to making the customer journey quick and simple.
Having seen the benefit of moving the registration process online, they realised that they might also be able to improve renewal rates through the website.
Driving traffic using email marketing
However, unlike signing up for membership, which is largely self-motivated, the success of online renewals required an effective traffic-driver.
They created an email marketing campaign, targeting people whose memberships were close to expiring.
With all the necessary contact information to run personalised campaigns to every recipient on their database, LA Fitness created a friendly, offer-based email, with a clear and simple message linking to the renewals page of their site.
