View your emails with Inbox Preview
It’s a fact. Your recipients will be using a variety of email clients to view your email campaign.
Each of these email clients can render your design in their own way, with the results often being anything but subtle. The carefully crafted design that looked fantastic before you sent it could end up looking drastically different when it lands in your recipient’s inbox.
As if the differences in rendering between clients weren’t already enough of a challenge to a marketer, most email clients also offer recipients a preview, or ‘image off’ version, of each email by default before it’s even been opened. Ensuring your design still works well when previewed in this way, can literally mean the difference between your message being opened or ignored.
Of course, well-written ‘email-safe’ HTML, followed by thorough testing, is the ideal answer but chances are:
- You will not have access to every version of each major email and webmail client for testing
- You may not know every nuance of each mail client’s rendering limitations (remember these can change with updates and releases)
- You probably don’t possess a keen desire to have to spend time firing up and logging in to a dozen test accounts before you launch every campaign!
Inbox Preview does all of the hard work for you, displaying with a single click exactly how your email will actually appear in all major email clients before you send to your list.
To deliver complete insight into how your email is likely to be received, Inbox Preview allows you to view your design with and without images blocked, check your subject line length, excerpt text and display how your email will appear in the recipients preview pane.
Inbox Preview makes it easy to understand these essential elements of how your message will reach your recipients, so you can ensure your campaigns are optimised to generate the best results regardless of which email client your recipients are using.
To activate inbox preview, speak to your account manager.
