Retarget non-opens
We've all been there.
You've
put your heart and soul into your email design. You've chosen what you
think is a killer subject line and your broadcast is scheduled for the
time when you really think your recipients will appreciate your message.
But when the dust settles, the open results just don't quite reflect your marketing brilliance.
This is where Retarget non-opens comes to the rescue.
It's about second chances...
Retarget
non-opens will give your recipients time to be wowed by your first
message, identify those who didn't open after this period, and then try
again, with a different subject line.
You can either pre-set your
second chance campaign at the same time you schedule the first
delivery, or just bide your time and launch a follow up whenever you
feel it's worthwhile.
So your time, effort and - lets face it - genius, is never wasted on unopened emails, and your ROI gets a welcome uplift






