Email Marketing Resources
Our Resources area is here to help you get more from your email marketing tools and understand how they can be integrated into the rest of your digital marketing mix.
Check out the latest articles below and get the EMM newsletter for monthly articles, guides and tips.
Pure360 Insights
This is the area where you can benefit from the latest tried and tested email marketing insights that our experts have pulled together during their time in the industry.
Whether it’s message creation, list management, deliverability or getting the best ROI from your email marketing campaigns - our guys will give you the most honest and practical advice they have available. And that’s a fair bit.
DMA Email Masterclass - Conversion
Pure360 sponsors the 'DMA Email Customer Lifecycle series', a four part series designed for marketers looking to take their email marketing programmes to the next level. The four topics covered are List Growth, Conversion, Engagement and Retention and Winback.Here are the presentations available to download from the second seminar on Conversion.
10 Things you can do today to Improve your Email Marketing
We’ve created this guide to help marketers, who are already conducting email marketing campaigns and are looking for some practical expert advice, to improve the results that they are getting.
Industry News & Reports
Check out the latest useful industry websites, email marketing reports and trends that affect marketing managers using email marketing within their online marketing mix.
Social SEO through Clever Content
A social titbit for you from our friends at C&M (online PR/SEO/social gurus). But what has this got to do with email? We hear you cry...well email is a channel, as is social etc and at the core of it all lies content. So read on, get some handy SEO tips and apply your content learnings to your email campaigns!
The DMA website
Visit the DMA (Direct Marketing Association) website for industry reports, information on events and a handy search tool to find marketing services suppliers and agencies. Well worth becoming a member.
