Web analytics & email marketing integration

Knowing what your subscribers went on to do after they clicked on your email, means you can truly understand and measure the effectiveness and value of your email campaigns.

You can include Google Analytics tracking within your email marketing campaigns, with just a single click.

You can then choose where you view your results:

In your Google Analytics dashboard where we’ve automatically tagged your campaigns or...

Within PureResponse reporting where you can even view how many web conversion have resulted from your email campaign.

Inaccurate data leads to improper decisions. DC Storm provides an award-winning digital marketing platform that allows any type of business to accurately value their online marketing activities and use the insights to optimise them.

By appending DC Storm tracking links to your email campaigns you can track site visits from them and see how they fared compared to your other channels.

With Storm tracking you don’t just view the last-click but you see how your email campaigns influenced behaviour within the full purchasing decision, allowing you to tailor your efforts and budget accordingly.