Hackett add style to email marketing

Hackett London is the home of Essential British Kit. The influential brand is known for their British style, but with a distinctive take to keep things fresh. So when looking for an email marketing provider who stood out from the crowd, their natural choice for an email software solution was Pure360.

The challenge

Hackett wanted to reach their extensive database, with a relevant message at the right time – the key formula to brilliant email marketing campaigns.

The first step…….segmentation

This iconic brand has stores throughout the UK, Europe and further a field, segmenting their database is vital. With segmented lists, store specific or gender/geographically tailored email marketing campaigns can be sent.

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