The Online Marketing Blog
As we provide more than just email marketing software, we thought we’d let some of our experts rip with the kind of advice and thoughts that they provide their clients. We can’t promise War and Peace but we can promise that each blog is written wholly by the author and won’t include what they had for breakfast!
When hype bites back...A tale of the iPad, Obama and communities
There have been two occasions in the last year in which the Pure360 office saw so many of us being brought together by a phenomenon, causing a few peoples' monitors to gain a magnetic quality, as murmurs and hushes fought it out for audio supremacy as those nearby are drawn into attentive groups by the buzz...
Yep. I'm talking about the live-streamed event.
Would your email pass a checkup?
Do you want to improve your email marketing? Take some time to analyse your email design, making what seems small changes could make a massive difference to the effectiveness of your campaigns. Here's an analysis of one of HSJ's emails...
Email Marketing Trends coming out of 2009
2009 was a good year for email marketing, we came through the recession with little casualties, in fact we found that more marketers than ever are turning to email marketing because of its great ROI and flexibility. Here are some nuggets we took from reviewing 2009 email marketing usage:
If you can't beat a resolution, write your own
In the wave of trends and resolutions that have crossed my path so far this year, from email marketing to fashion disasters, I've picked my favourites to share with you. I hope you enjoy...
Hold on. Is this music to your ears?
Calling all ears. We commissioned an original track to make callers time on hold to us as lovely as possible, but did we get it right?
The Perfect Christmas Cake Instructions?!
So it's very nearly Christmas and in that faith here is a non-email related blog which should make you giggle. I can certainly relate to the process...
How Online Retailers can get through New Years sales on top
Check out these top ten tips to get through the New Year's sales period on top.
Laundry, man-drawers and Automations
Advanced email marketing tool usability and washing machines. More in common than you'd think
Spammers vs The spam filter
Since the beginning of email, as we know it, spam filters and spammers have been battling it out to gain control over our inboxes.
The fight was on.
What can email marketing learn from social media channels?
You’re likely to have seen our Blog on ‘How can you use email to increase your brand presence on social networking sites’, now we want to flip that and explore what email can learn from social media channels.
What does your email REALLY look like in the inbox?
Commonly marketers and designers are finding that their emails aren't looking the same in the inbox as they did when they were sent. Why is this?
Are you a traffic waster?
If you are like most marketers you spend a lot of time "driving traffic" with your online marketing, you review your ad words regularly, talk to your agency about SEO, put your URL on every bit of literature that your company produces, and you may have even considered company tattoos in a bid to increase your exposure.
You manage to increase traffic by the required 20% what next?
How can you use email to increase your brand presence on social networking sites?
When I first threw the term ‘social media’ at the Commercial Director of Pure360, I didn’t expect him to open his arms wide and welcome it into my online marketing plan without a certain amount of justification. I was right, he batted the words ‘lead gen’ right back at me and so our debate began.
Could 'opt outs' be damaging your reputation?
An 'opt-out' is an opt-out. The recipient just clicks on the link, your email marketing software handles it, end of story ...right? Not necessarily.
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