Walls and Floors increase recovered revenues by 97% using PureTargeting
In the last two years Walls and Floors has been going through a period of major change in terms of its digital presence and transformation.
They needed to implement both a new email service provider and a fresh email strategy based around tailoring content to customer interests and website behaviours, including triggered automated email campaign delivery.
Martin Bradford heads up the email marketing programme at Walls and Floors and explains how customer habits shape their email strategy. Analysis showed various spikes in traffic throughout the day and that the device used to browse also changed.
“Our challenge was to capitalise on this information and communicate proactively with our web viewers.”
After choosing to work with Pure360 they are already seeing dramatic results, including a doubling of the open rate, a 33% increase in CTR, and unsubscribes dropping to a fraction of 1%.
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In addition, recovered revenues through the abandoned basket programme has increased by an average of 10% month on month, with an overall increase of 97% since implementation.
– Martin Bradford, Email Marketing Executive, Walls and Floors
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"We've used Pure360 since 2005 and have come to rely on its speed and functionality for all our eCRM activity, with the addition of their new social media tools it makes perfect sense to roll out Pure360 across all our European territories."