Case study: The Centre

The Centre achieve 555% ROI from email campaigns

The Challenge

Following a strategic review of sales and marketing and a changing customer demographic, the Centre appointed a new Marketing Manager. The focus was to look at new ways to expand on the company’s use of marketing tools, moving on from long standing direct mailing campaigns – their primary form of marketing at the time.

A younger, more digital, business approach was needed for a better user experience, to drive more traffic to the website and to update and expand the company’s brand and image online.

The Solution

Pure360 was recommended to Jennie Taylor, the Centre’s new Marketing Manager, whilst attending an email marketing course with Academy Internet in January 2008.

After setting up an account, Pure360 created a tailored email template, now used for weekly newsletters that are sent to the Centre’s customer database. Pure360 provided in-depth telephone training and advised the company on the template’s style and content, making sure it matched the website (incorporating direct link throughs to the website) and was consistent with brand image.

Explaining the features developed by Pure360, Jennie explains: “We have a template which is great as it looks just like our website and has links through to each of the website menus. We also use split-testing subject lines which is a great way to test which subject lines are the most effective”.

Other features included social media automatic updates. When a campaign goes live, it automatically tweets and updates the Centre’s social media status to drive people to an online version of the email. “It’s so handy and one less thing I have to do manually!” said Jennie.

The Results

The most recent figures, over a four month period from December 2011 to March 2012 reveal that Pure360 alone has provided 555% ROI for The Centre.

“Without a doubt, since using Pure360 our website visits and bookings in general have increased. Over the past four years our emails have become more sophisticated as we learn what works and what doesn’t, so the number of web visits continues to increase.”

“Because Pure360 is so reasonably priced, and emails are such a great way to connect with people, the ROI has been amazing. As a result we’re planning to update our email template with Pure360, to make it more up to date and in line with recent website changes,” Jennie Taylor, the Centre’s Marketing Manager concluded.

Questions?

We’re here to help. Call us and speak to an email marketing expert who will answer any questions you might have.

  • 0844 273 4620
  • “Without a doubt, since using Pure360 our website visits and bookings in general have increased. Over the past four years our emails have become more sophisticated as we learn what works and what doesn’t, so the number of web visits continues to increase.”

    Jennie TaylorMarketing Manager, The Centre
Paul Edge
Paul Edge
At Pure360 I have gained a strong knowledge of email marketing best practices, including segmentation, deliverability, data cleansing and optimising performance including subject line testing, message content, setting up email nurturing programmes and sending targeted offers.
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