MediaVest Leeds integrate email marketing with Sage CRM

MediaVest Leeds are an award winning integrated media planning and buying agency, their online marketing manager James Bagan, tells us about how they use email marketing for their own campaigns.

Knowing their customers and prospects

MediaVest send regular newsletter and promotional emails to their clients and potential clients. Before they integrated PureResponse with their CRM system, it was a constant chore to update manually in their CRM system what emails their clients and prospects were responding to.

Integrating with Sage ACT

“Pure360 has revolutionised the way we utilise our CRM system. Using the Pure360 CRM Integration software with our Sage ACT database has resulted in a number of hours being saved when logging data and tracking various email campaigns.”

How does it work?

When MediaVest send their email marketing campaigns in PureResponse, click notifications (which are set up on their account) feed into their Sage ACT system and are stored as notes on the file the email address that triggered the click notification, is linked to. Click notifications are messages that are triggered when respondents click through to a link in an email campaign, if they opt out or the email bounces. This means that MediaVest can see quickly, and in one place, client and prospect interactions with their email campaigns, without having to log in and out of systems.

What’s the effect on their email marketing?

Not only is it saving time, it’s enabled them to improve their email marketing.

“Off the back of this, we are now able to be more tactical in the campaigns we undergo as well as continuing to refine our strategy moving forward.”

MediaVest can instantly see communications and interest from any client or prospect they are in contact with, which allows them to tailor the information they give and ensure conversations and interactions are relevant. The main advantage is when MediaVest creates reports from ACT, which allow them to create segmented mailing lists based on interests and frequency of interactions. They can then create targeted campaigns based on their research.

And best of all, it’s not been difficult to set up this integration:

 “The PureResponse and ACT systems work very well together and we have experienced no difficulty with incorporating it into the MediaVest Leeds system.”

“I would recommend Pure360 to anyone. It’s easy to use, whilst being detailed and insightful.”