MEED Media - using email marketing to market events in the Middle East

Since 1957 MEED has provided business intelligence to companies wanting to take part in the exciting business opportunities available in the Middle East. MEED not only provides great analysis and insights regarding growing industries in the region, but it also organises events helping companies to raise business and networking opportunities.

Email marketing campaigns are therefore built around each event in order to inform and communicate with potential delegates and sponsors. Bev McGrath, Marketing Manager, explains “We needed a platform that could provide a great level of reporting in order to target specific groups of audiences. That’s why we chose to use PureResponse”.

Advanced email marketing reporting

The most important thing for MEED was to get an advanced level of reporting on their email marketing campaigns. Thanks to the Event Notification tool available in PureResponse, the events company was able to gather all the necessary results and data to better target their communication and their campaigns with different groups of recipients.

Every time a recipient clicks within the email they received, the MEED sales team gets an email with the data associated to this person. It allows them to track recipients’ activities whilst following up, for instance by phoning the recipients, learning more about what are their interests and often generating revenue.
                 
Bev McGrath comments “The reports linked to the email marketing campaigns are a great tool of lead generation for MEED”.

Getting closer with personalisation

Another feature that is important to MEED is the personalisation of the email campaigns. It helps the company creating closer relationships with their audiences:

                          

As their main target audience are senior management businessmen from the Middle East, being able to send emails with personal and respectful greetings is very important.

A happy relationship

MEED has been using PureResponse for three and a half years and this is not going to stop now. Pure360 recently participated in an email marketing event in Dubai and Bev McGrath affirms “It was great meeting the Pure360 team out in Dubai. We learnt that there are more features we could use that PureResponse provides and we will certainly be following up on them”.

Bev concludes “Pure360 software provides a great platform for our email marketing campaigns, since it is straight forward, easy to use and provides the reports we need to turn leads into revenue”.