London Clubs International - Using SMS marketing so members don't miss out

London Clubs International is one of Europe’s leading casino companies, they started using Pure360 as their SMS marketing software provider two years ago.  The casino companies are located in cities across the UK and include Rendezvous Mayfair, Manchester 235 and Alea Nottingham and the casinos are primarily marketed at a male customer base. 

Jonathan explains: “We chose Pure360 for our SMS marketing needs because we wanted a system where we could control opt out/opt ins easily.  We also needed a system where we could easily track customer activity and report on how successful each campaign was. We already used Pure360 for our email marketing so it was great that we could simply use the system for SMS as well.”

How London Clubs International keep in touch

There are a number of ways London Clubs International use SMS marketing to communicate with each casino company’s members.  For example, all individual casinos have a calendar of events that run over the course of each year.  For every event that takes place members will receive a message approximately 3 weeks before the event itself.  Here’s an example:

“Italian Night Singing Waiters @Manchester235 Fri 28th Jan @ 7pm Cocktail, 2 Courses £19.50pp t:01618280300 gambleaware.co.uk 2stop txt2 84433: REWARDS STOP”

The message also contains lots of concise information about what’s going.  Rather cleverly, the opt out text is ‘REWARDS STOP.’  The text emphasises that this is a special offer so the likelihood is that members are less likely to disengage.  But if they do decide that’s what they want to do their SMS marketing software will automatically update their details in the database. 

After this initial message the clever marketers at London Clubs International follow up with another message a week or so before, or sometimes on the day itself, to remind members the event is taking place.

“Free draw tonight at 11pm to win £2011! It could be you! gambleaware.co.uk 2stop txt2 84433: REWARDS STOP”

SMS marketing also works alongside London Clubs Internationals’ offline marketing channels too.  For example one of the venues may feature a poster with the message ‘Text in your number to receive 50% discount on a fabulous meal for two.’  By opting to use Pure360’s SMS Interact service, London Clubs International ensures that when a customer texts in their details they are automatically uploaded to the marketing list in the PureResponse system for use in future promotions. 

There are lots of exciting possibilities!

Using SMS marketing software – why it works

At present some of the individual casino company numbers stored in the PureResponse system total nearly 10,000 per company.  This number will continue to rise as London Clubs International continues to engage with their members.

Jonathan comments: “SMS marketing is a great addition to our overall marketing mix. It’s cost effective and means we can engage with our members wherever they are.  By using the PureResponse system we are able to view all our SMS and email campaign results in one place, which is incredibly helpful.”

He continues: “SMS usage is seeing massive growth year on year so I would urge fellow marketers to make the most of this instant communication channel.”