Hales Consultants - B2B marketers gain the results they want

B2B company Hales Consultants’ provide high quality opt in leads to a large variety of segments in the financial sector.  Hales Consultants Managing Director, Shaun Hales, explains: “Our aim is to get a better target audience before we pass the leads to call centres.” 

So why email marketing?

Hales Consultants have their own database of leads the company contact via telemarketing and were looking for more cost effective ways of generating leads.  Email marketing solutions were new to Shaun and his team so finding the right company was vital.  Shaun comments: “At the beginning of November I spoke to Lucy and she seemed to know exactly what I needed.” 

Lucy explains: “Hales Consultants required an instant solution with easy wins that could be scaled into a long term investment solution.”

Following Lucy’s advice Hales Consultants began a month’s trial of the PureResponse email marketing software.  But did Shaun get the results he hoped for?

Pure360 go (quote) ‘well beyond the call of duty’

By using Pure360 Hales Consultants enjoy the benefits of managed email campaign sends thanks to Lucy’s ace account management.  The company is also enjoying the benefits of the subject line selector tool and, in the coming months, will be looking to retarget their database with the help of Lucy and PureResponse features.

Shaun is over the moon with the results he has seen: “We have enjoyed fantastic open rates from the sends, and, most importantly we have gained lots of leads as a result of the campaigns.  I would not recommend to my competitors!”

But it’s not just about the results, Shaun explains: “Lucy has provided what she said she would and more.  She has been extremely knowledgeable and helped me well beyond the call of duty.  I would like to say a massive thanks to your company but most of all to Lucy, one word, FANTASTIC!”