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Customer successes

Thousands of marketers are using PureResponse to deliver results from their email marketing & SMS campaigns; we thought you might benefit from some of their experiences in the following case studies. Below are the latest heroes...

Quarterly newsletters achieve 50% increase in click through rates

Vector Resourcing Ltd is dedicated to providing contract and permanent IT resourcing solutions across the UK and Europe. Testament to their success, Vector Resourcing turns over in excess of £25m per annum and continues to achieve sustainable growth year on year.

In the last 12 months Vector Resourcing has had some great results from their email marketing campaigns, in particular from their quarterly newsletters...

Mercedes-Benz campaign exceeds DMA deliverability benchmark by 26%

RSM Ltd is a fully integrated marketing agency that delivers marketing solutions to global brands. One of their core specialist areas is automotive, and recently they sent an email campaign through PureResponse on behalf of motoring giant Mercedes-Benz Retail Group, the campaign exceeded the DMA deliverability benchmark by 26%.

LA Fitness times email marketing campaign to perfection

Well known personal fitness gods LA Fitness needed to combat the post New Year resolution gym enthusiasm drop off. The battle was on to get members to keep up their attendance and previous methods of phone calls and direct mail shots weren’t cutting it.

Time for something new.

Norfolkline - using PureResponse & Faststats to segment email campaigns

Norfolkline operate a freight, transport and logistics business along with their passenger ferry services across 3 main routes.

During 2008 the highly competitive Cross-Channel market saw overall passenger volumes drop by 2.67%. Norfolkline’s main objective with this campaign was to increase their market share through new customer acquisition, customer retention and increased frequency of travel.

MEED Media - using email marketing to market events in the Middle East

Since 1957 MEED has provided business intelligence to companies wanting to take part in the exciting business opportunities available in the Middle East.

Bev McGrath, Marketing Manager, tells us why MEED is using PureResponse to build successful email marketing campaigns.

Two Seasons - the retail campaign that generated a 43% click through rate

Two Seasons, the Billabong owned board sports & snow retailer, have been using PureResponse email marketing software for three and a half years now.

Last year they sent out a golden ticket campaign which generated a 43% click through rate. Iain Calvert, eCommerce Manager, explains how they did it.

Hats off to Soil Association for happy, engaged subscribers

The Soil Association has been using Pure360 for their email campaigns since 2006. The charity use PureResponse email marketing software to inform, update and engage supporters with all the latest Soil Association news, campaigns, events and activities.

Abi Edgar, Membership Coordinator, takes us through what they have been up to over the past 5 years.

Seatwave give the fans what they want

Seatwave marketers may have been collecting awards like your Gran collects buttons but they still faced the challenge of delivering the latest event information to fans quickly and efficiently. Enter the email marketing.

Hackett add style to email marketing

Hackett London is the home of Essential British Kit. The influential brand is known for their British style, but with a distinctive take to keep things fresh. So when looking for an email marketing provider who stood out from the crowd, their natural choice for an email software solution was Pure360.

UKF - integrating social media with email marketing to gain maximum engagement

When it comes to integrating social media channels with email marketing campaigns, UKF have got it covered; the 51.5% open rate in a recent campaign speaks massive volumes.

AEI Media’s brand, UKF, is one of the leading dance music destinations on the web, with over 300,000 Youtube subscribers and 200,000 Facebook fans across the two channels: Drum & Bass and Dubstep. Digital Marketing Executive, Craig Haynes, explains a little bit more about what the brand get up to with their email marketing.

White Hat Media - Pure360 provides freedom and flexibility

White Hat Media has been working with Pure360 for five years now, white labelling PureResponse and reselling email marketing to clients directly.

White Hat Media work with a wide range of businesses; from blue chip clients to medium sized companies across the UK and internationally, specialising in Search marketing, Social Media marketing and Web Development. So what is it that makes this partnership so great? Client Services Director, Adam Bambrough, explains.

Reseller 'X' - Benefits of a reseller using PureResponse software

Reseller 'X' has been using PureResponse email marketing software for two years now and there are many benefits that they enjoy from doing so. Account Manager 'X' explains: “Quite simply Pure360 provides us with great support and fantastic technology which, in turn, is passed down to our clients.”

Game Village - Optimised campaigns produce 22% increase in click through rates

GameVillage is one of the fastest growing bingo operators in the UK. It offers the chance for members of the community to have their own 'home' on one of the 'Village streets' and take part in promotions where they can win cash and prizes.

In a competitive marketplace a well-honed marketing strategy, including successful email advertising activities, is always at the forefront of Partnership Manager Luke Creigh's mind...

London Clubs International - Using SMS marketing so members don't miss out

London Clubs International, is one of Europe’s leading casino companies, offering a diverse portfolio of entertainment, gaming, restaurants and bars in 10 cities throughout the UK. The company make great use of SMS in order to keep in contact with their customers, it’s a marketing channel that’s invaluable to the business.

Jonathan Spittle, Marketing Director, explains a little bit more about how the PureResponse email & SMS marketing software helps London Clubs International get the most from their SMS marketing campaigns.

Hales Consultants - B2B marketers gain the results they want

B2B company Hales Consultants’ goal is simple: to provide high quality opt in leads to a large variety of segments in the financial sector. After a month’s trial of the PureResponse software, Hales Consultants Managing Director, Shaun Hales, signed up. Here’s why...

10:10 - using email marketing to keep the UK Lighter Later

When 10:10 was launched on 1 September 2009, its founder had one clear goal: to help everyone, from people to businesses to governments, cut their carbon emissions by 10% in a year.

As if that wasn’t enough, 10:10 is also lobbying for a shift in the UK’s clocks through its Lighter Later campaign. The ultimate focus of the campaign is lobbying government and to this end Lighter Later has enabled its 30,000+ supporters to target MPs through innovative email marketing.

HQhair.com - live, sleep and email beauty

HQhair.com has been at the top of online premium beauty since 1999. Always on hand to offer independent, personally tailored advice the company offer consumers a vast range of premium beauty, grooming, skincare, hair-care, make-up, accessories and appliances.

Lorraine Hall, Marketing Manager, was on the lookout for an email marketing company that could not only help HQhair.com deliver the results they need through email marketing software, but also one that had a great track record on the customer support side...

Juicy dialogue from innocent drinks

It’s all about engagement for the innocent gang, who can see the clear benefits of building a two way dialogue with their ‘family’ in their email marketing campaigns.

Andrew Bullock, innocent's Communications Manager, tells us a bit about what they get up to with their email marketing campaigns at Fruit Towers.

HGA Creative Communications - email for themselves and their clients

HGA Creative Communications is an award winning marketing communications agency with more than 20 years of experience working for global blue chips including Vodafone, RBS Insurance and Kellogg’s and more modest SME organisations.

In 2007 HGA Creative were looking for an email marketing provider that they could white label and that was guaranteed to provide its clients with solutions to their email marketing needs at the highest quality and with the flexibility that the range of HGA’s digital marketing campaigns demanded.

Park Holidays - Life's a beach with targeted & automated email campaigns

With 25 parks stretching from Devon in the west to Suffolk in the east, Park Holidays is the largest operator of holiday parks in the south of England.

With an organically grown database ready and waiting Park Holidays UK, set about appointing an email service provider that they could rely on for their targeted campaigns.

Frugi - Friendly email marketing gains fabulous results

Frugi, which translates from Latin as ‘Fruits of the Earth,’ specialises in organic baby clothes. The company’s collection just keeps getting bigger and bigger every year, as they acquire more and more satisfied customers.

Frugi’s Marketing Director, Henri Copeland, needed an ESP who would be on hand to help every step of the way with Frugi’s email marketing goals. Here’s how Pure360 help Frugi gain the best possible results from their email marketing – we also take a sneaky peek at Henri’s plans for the online marketing future of Frugi, great stuff.

Interpub - segmenting data to produce sales

St Christopher’s Inns is the accommodation brand of international budget accommodation and entertainment group Interpub. For this group successful online customer relationship management is essential to gaining and retaining business.

For maximum return in a transient market, Interpub needed the flexibility to clearly identify the customers worth focusing their marketing resources on and an email marketing toolkit to make this possible.

Travelbound - designing a custom template

As a part of travel giant TUI, Travelbound is a provider of exciting holidays for schools and students. The company creates tailor-made school trips and educational programmes to support the National Curriculum and outdoor learning.

Travelbound needed an ESP and a custom template in line with their branding.

Brighton Festival achieve record online sales

The 43rd Annual Brighton Festival saw record levels of online bookings and attendance, following ongoing email marketing campaigns with Pure360.

The festival, which offers more than 160 events over three weeks, is one of the country’s most important arts festivals, using the city’s landscape to present a wide range of exclusive performances and featuring a collection of premieres.

Paramount Restaurants

In an increasingly competitive market, how do you get your customers attention? How do you increase mailing lists? Are you able to make your marketing budget go further by creating a viral marketing campaign?

These are just some of the challenges faced by Ryan Badger, Online Marketing Manager at Paramount Restaurants Ltd. Ryan explains how Paramount Restaurants have built both a simple and incredibly successful online marketing strategy combining viral marketing and online vouchers.

Salonwear Direct - Moving salon fashion forward

The team at Salonwear Direct don’t believe in boring uniforms, instead they aspire to design the most stylish and fashionable garments that are also high quality, smart and practical.

With a customer database of enviable proportion, Craig Landale their Marketing Manager, wanted to make the best possible use of it.

Apex Auctions - Preference Centre Benefits

When you have a wide customer base, how do you keep them informed and up to date with your latest offers, whilst not presenting them with irrelevant information? How is it possible to reduce opt-outs and list attrition? These were the problems facing Apex Auctions Marketing Manager, Adam Taylor, told us about his experience of overcoming them.

10:10 - reframing the climate change debate

When 10:10 was launched on 1st September 2009, its founder had one clear goal in mind; to get everyone, from people to businesses to governments, to cut their carbon emissions by 10% in a year.

Robin Houston, Technical Director at 10:10, uses Pure360’s email marketing software, PureResponse, as the company continues in its quest for change.

Walk the Walk

Established in 1996, Walk the Walk not only raises vital funds for Breast Cancer but also encourages women to get fit and have fun in the process, all for a fabulous cause.

Pure360’s email marketing software, PureResponse, was recommended to Guy Aubertin, Commercial Director at Walk the Walk, in 2007 by Just Giving. Since then Guy hasn’t looked back as PureResponse continues to deliver the results that the charity requires.

Truprint - Gaining an Ecommerce edge

The clever marketers at Truprint, the online digital print retailer, felt that after three years of email marketing they needed to gain a better picture of their recipients’ engagement with them.

In a crowded market place with little distinguishing between retailers in the eyes of consumers, they needed to understand what didn't engage people with their brand as much as what did.

MediaVest Leeds integrate email marketing with Sage CRM

Media Planning and buying agency MediaVest don’t just use PureResponse for their clients’ campaigns, it’s integral to their own online marketing. James Bagan, Business Development Manager tells us a bit more about how PureResponse is working for them.