The Online Marketing Blog
Kavan Webb
How Zombieland helped solve email background rendering issues
Think the use of background images in an email is a definite no no? Then think again! In this blog Kav runs through two proven methods which he uses on a daily basis that allow for cross-client support for background images.
The Medium is the (Email) Message
The medium which you choose to send your email on can make all the difference to how well received your message is. In this blog Kav looks at Marshall McLuhan's phrase 'The medium is the message' and explains why this is something email marketers should consider.
Adding a Pinterest 'Pin it' button to your emails
We all know that social media is big business for businesses, most marketers have a good idea of how to integrate email with social media channels such as Facebook and Twitter but what about Pinterest? In this blog Kavan explains how you can integrate it easily with your email campaigns.
Using Google Translate to make your email multi-lingual
Undoubtedly the world is getting smaller so it's essential that businesses can reach out to international markets. In this blog Kav explores Google Translate and explains how it can be used in email marketing campaigns.Top 10 HTML tips for email - part 2
Despite other advances in all things internet related in the last few years HTML for emails remains the same. In this blog, the second in a two part series, Kav gives his second five HTML top tips including information on ideal width, alt tags and testing.Top 10 HTML tips for email - part 1
Despite other advances in all things internet related in the last few years HTML for emails remains the same. In this blog, the first in a two part series, Kav gives his first five HTML top tips.How Passbook will be used by email marketers
Apple recently launched the iOS 6 with some great new features including Passbook, which Kav believes, in time, will revolutionise email marketing, in this blog he explains why.What the iPhone 5 and iOS 6 means for email marketers
The wait is over... The iPhone 5 is finally out in the wild! But what does this mean for email marketing? In this blog Kavan takes a look and explains the implications.Using responsive design for your emails
Responsive design is a phrase that's been cropping up for a while and now it's slowly but surely making it's way towards email marketing. In this blog Kavan looks at considerations you will need to give it before jumping on the 'responsive design bandwagon.'
Echograph - a great new tool for email and more
In this blog one of our email designers, Kavan, explains how Echograph can help you create beautiful cinemagraphs (still photos in which a minor and repeated movement occurs) for use on the web and in emails.1
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