At Pure360 we do get a bit excited about good email marketing campaigns (it is our business after all). Whether the emails we receive are from our customers or not, we’re always interested to see clever, considered campaigns. And this is exactly what I received from Pizza Express a week before my birthday, here’s why it’s so good...
The code means that Pizza Express can track where the order has come from and keep an eye on how their Birthday offer emails are doing in terms of conversions. I’d be really surprised if they didn’t have a fantastic open rate for these automated birthday emails but it’s important to monitor the actual take up (conversions) in order to ensure they are presenting recipients with offers that actually get them through the door.
I’m probably signed up to about ten large companies, none of which sent me a birthday email and I’m not sure why, they definitely missed an opportunity. It’s a simple, effective easy win and instantly engages recipients with the brand.
Hannah is Marketing Manager at Pure360. She's been at Pure360 since June 2010 and worked in various marketing, event and PR roles prior to her time here. Follow Hannah on Twitter @btown_han
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