Pure360 Ltd News

How to get Gmail to colour your links

2012-02-03T15:35:23+00:00

Recently it has come to our attention that Gmail won't let you colour links and that they default to blue. After a bit of testing, in this blog designer Rob explains how the email coder can solve this pesky problem...

The importance of marketing in recession years

2012-02-01T09:20:05+00:00

Britain and the rest of Europe may well be heading towards another recession, spelling doom and gloom for all, particularly marketers as these budgets are often the first to be cut. In this blog Michael explains why and how businesses can capitalise on an economic downturn.

Is social media marketing right for you?

2012-01-25T10:30:47+00:00

There is no doubt that since its arrival social media has generated a massive buzz. Although there are some measurement tools on the market, how do you measure the value of a like? In this blog Michael urges marketers to ask themselves if social media marketing is the right channel for them.

How Pure360's latest integrations can improve your campaign results

2012-01-19T10:45:44+00:00

Meet Adam, he's our new Product Manager and we are very excited to have him on board. In this blog he talks about his previous experiences, joining Pure360 and the company's recent and upcoming product developments.

Acting on insight – using big data to deliver big results

2012-01-16T10:13:05+00:00

With so much data available to the marketer it's often difficult to know where to start when it comes to sending campaigns. In this blog Malcolm Clifford, Consultant at 20:20 Dialogue, gives tips on how to turn a mass of information into powerful, actionable, value-creating email campaigns.

Leveraging the marketing power of triggered emails

2012-01-11T15:09:53+00:00

In this blog Michael looks at different types of triggered emails and how they can be used as a means of enhancing your brand, making your subscribers feel special and how they can benefit you if a recipient unsubscribes from you.

Perfect personalisation from Pizza Express

2012-01-05T16:45:01+00:00

In this blog Hannah dissects a birthday email received from Pizza Express and explains what marketers can take from it to use in their own campaigns.

2012 is all about messaging consumption trends for marketers

2012-01-04T10:25:17+00:00

In this must read blog Pure360's Head of Marketing, Abi Clowes, gives her email marketing predictions for 2012. As you will see, it's all about message consumption - people!

What are the possible effects of the EU data protection directive revision?

2011-12-22T14:11:29+00:00

EU privacy regulations are steadily filling in the holes in our electronic communication laws and in the next few months the European Commission is scheduled to announce revisions to the EU Data Protection Directive. In this blog Andy looks at what the new laws might mean for email marketers.

An end of year perspective

2011-12-19T10:55:11+00:00

In this traditional end of year blog Michael gives us his key takeaways for 2011 and explains what factors he believes will effect email marketers in 2012.

Using welcome emails to create your email community

2011-12-14T10:25:53+00:00

A couple of weeks ago Michael signed up to Laithwaites Wines and received an excellent welcome email within minutes, he immediately felt part of a community. In this blog he explains why it was so good and what email marketers can learn from it.

To attribution and beyond

2011-12-08T10:16:40+00:00

Back in September Pure360 organised and held the first ever Brighton Digital Marketing Festival. With four keynote presentations, from the likes of the BBC's Head of Business and Marketing Systems, and an afternoon full of interactive sessions this was an unmissable event for marketers.

SMS messages - Part 2: extending SMS use creatively

2011-12-07T10:06:18+00:00

This blog is the second in Michael's two part series about how you can use SMS marketing to help your marketing efforts. In this piece Michael explores how you can get creative with SMS in order to engage with and convert your audience.

Why is image to text ratio so important?

2011-12-05T09:17:22+00:00

In this blog Andy talks all things spam; spammers, spammy words, Spam Assassin and explains why getting the correct image to text ratio is key if you don't want to end up being labelled as spam.

The myth of the totally disengaged email recipient

2011-11-28T16:08:10+00:00

Just because people aren't reading your emails doesn't mean they don't want them; so make sure you do your research before striking recipients off your all mailing important list, Michael explains more in this blog.

Using the browser view link to get your email opened

2011-11-21T15:48:34+00:00

To ensure you give yourself the best possible chance of getting your email opened you need to optimise every single tool at your disposal. In this blog Pure360's deliveriability expert, Andy, gives tips on using the browser link view to encourage engagement.

The real back to basics

2011-11-16T14:31:44+00:00

What do recipients want to see when they open an email from you? With a focus on getting back to basics, Michael has been trawling the internet to see what email marketing bloggers have to say.

Engaging mobile conversations - convert clickers into consumers

2011-11-14T15:25:21+00:00

Is your user experience a good one?

2011-11-09T09:56:38+00:00

Why do big brands make users work so hard to sign up to their email communications? Jade, one of our Senior Account Managers, ponders this and gives some top tips for a good user experience on your website.

What email marketing can learn from Bauhaus design principles

2011-11-07T17:28:41+00:00

In this blog Michael draws parallels between email marketing and Bauhaus design principles and explains what email marketers can learn from these principles.

BDMF keynote takeaways - BBC's Mark Kelleher & Social CRM

2011-11-03T10:50:30+00:00

The changed direction of email marketing

2011-10-28T10:49:03+00:00

In this blog Michael takes a look at how email marketing has changed over recent years. Sending vast amounts and hoping for conversions will no longer suffice so what can marketers learn from brands such as Tesco and Apple? Michael explains here.

SMS messages - Part 1: alerts and informal messages

2011-10-18T12:29:20+00:00

In the first of Michael's latest blog series, this time on the merits of SMS, he considers how this simple communication channel can be used effectively to engage with your customers.

Email: the key to cross channel retail marketing

2011-10-14T17:44:25+00:00

In this blog Michael explains why email is the key to cross channel retail marketing. Touching on triggered emails based on social media activity as well tips for better engagement and how successful cross channel marketing activity can help build your brand.

Never underestimate the power of a welcome programme

2011-10-12T14:54:43+00:00

In this blog James gives useful tips on how you can make a welcome programme work for you and explains, why, if you haven’t implemented one then you are seriously missing a trick.

Hotmail declares war on... Graymail?

2011-10-05T17:46:33+00:00

On Monday Hotmail declared war on Graymail. Yes, you heard us right, Graymail. In this blog deliverability expert, Andy Thorpe, explains the impact of Graymail for email marketers.

How to stand out from the herd

2011-10-03T09:52:19+00:00

In this blog Michael gives a variety of tips centering around how, as an email marketer, you can use influence and persuasion in order to get recipients engaged with your email campaigns.

Now is the time to sort out your call to actions

2011-09-26T17:05:02+00:00

Grabbing a recipients' attention in a crowded inbox is no easy task. In this blog Michael gives some tips on call to actions and how they can help.

Improving results together - reflecting our identity in Customer Services

2011-09-19T10:30:12+00:00

Last month we asked Pure360 customers to complete our customer survey. The NPS survey gives them the chance to feedback directly on our support and product and is really important for Pure360 as we plan future product releases and improve our service offering.

New reporting by device feature optimises email marketing for mobiles

2011-09-14T10:47:28+00:00

One thing that stood out from the #BDMF last week was the need to optimise email marketing campaigns for handheld devices. With the latest Pure360 functionality you can view which device your campaign was viewed on, as Abi explains...

How to get your email design right

2011-09-13T11:49:50+00:00

When it comes to designing your email there’s lots to think about; image to text ratio, fonts and font size. In this blog Andy explains why it’s really important that you consider all of these variables when building an email.

The importance of the list

2011-09-09T15:56:04+00:00

By using email marketing you can attract new subscribers to your lists through careful segmentation and targeting. In this blog Michael gives tips on building a lists, list use during broadcast and what to do post broadcast.

Are you embracing the smartphone revolution?

2011-08-31T09:55:38+00:00

Today Pure360 launch a brand new feature; reporting by device. The report enables PureResponse users to view exactly what device recipients are viewing their emails on. In an era where more and more of us are viewing emails on smartphones this is really important. In this blog Michael gives tips for optimising emails for smartphones.

Bringing the Brighton Digital Marketing Festival to life

2011-08-30T09:53:42+00:00

With the inaugural Brighton Digital Marketing Festival just round the corner, founder Abi Clowes tells us how the event came about and how the team are bringing it to life.

Single call to action emails

2011-08-22T10:41:47+00:00

In this blog Andy looks at single call to action emails and how the three levels of conversion that should feature within them can translate into ‘the triangle of conversion.’

What is a spam trap? Part 2 - Scraping traps

2011-08-18T12:27:52+00:00

Ever wondered how ISPs work in order to filter messages as spam? Well, they work in two ways; by monitoring old addresses and scraping traps. In the second blog of Andy's blogs on spam traps he gives us the need to know on the latter of the two.

Two heads are better than one - email marketing and social media

2011-08-16T11:22:36+00:00

Email marketing and social media should form integral tools of any marketing mix. But in order to make them both as effective as possible they need to used together, as James explains in his latest blog.

The poetry of subject line

2011-08-11T11:32:40+00:00

Subject lines are really important, if it doesn't appeal enough you simply won't get the open, never mind click throughs and conversions. In this blog Michael explains his new theory on the all important subject line and how you can make it work as well as possible for you.

What is a spam trap? Part 1 - old addresses

2011-08-08T15:42:18+00:00

Ever wondered how ISPs work in order to filter messages as spam? In this two part blog Andy Thorpe gives us the need to know info on spam traps and how old email addresses could spell trouble if they are on your list.

Five tips for growing your lists organically

2011-08-04T09:22:19+00:00

Buying in data can be a risky business but growing data organically can be a difficult task. In this blog Hannah gives five tips on how to grow your list using email marketing.

Testing...testing

2011-07-29T15:11:01+00:00

In this blog Professor Bairstow provides a definitive checklist of pre-broadcast testing to enable you to gain the best possible results from your email marketing campaigns.

Bringing home the bacn

2011-07-25T16:39:02+00:00

In this blog Michael gives us the meaning behind the term bacn and explains why email marketers can’t afford to ignore these recipients.

Best practice: optimisation

2011-07-19T14:05:10+00:00

In the final blog in Andy Thorpe’s four part series of blogs on best practice, Andy looks at tips for optimisation and really getting the most from your email marketing efforts.

Google + = significant competition for Facebook and Twitter?

2011-07-11T14:18:30+00:00

Google’s step up to rival the ever growing Facebook has gained speed over the past couple of months with the release of Google +1; the button and more recently the launch of Google +; the social network.

Sheerluxe and 6 tips for retail email marketing

2011-07-08T09:52:51+00:00

This month Pure360 attended the Sheerluxe B2B conference for retailers. In this blog Hannah Ward has provided the key takeaways from the Keynote speaker as well Pure360's very own Lucy Wilsdon...

Best practice: content

2011-07-05T11:33:18+00:00

In the penultimate blog in Andy Thorpe’s four part series of blogs on email marketing best practice, Andy looks at content, including advice on rendering, preheaders and the all important copy itself.

Takeaways from Pure360's inaugural customer event

2011-06-30T14:25:36+00:00

This month saw the very first Pure360 Interactive Session event. The event gave customers the chance to share their email marketing experience and ideas about list growth, retargeting, personalistion and lots more! In this blog Marc gives us his key takeaways from the day.

Best practice: data and list building

2011-06-27T14:33:47+00:00

In the second in Andy Thorpe’s four part series of blogs on email marketing best practice, he looks at data, giving tips on list building and how to ensure you are abiding by best practice.

Takeaways from the Future of Digital Marketing 11

2011-06-22T09:17:10+00:00

Last week Abi attended the Econsultancy Future of Digital Marketing event. There were some interesting themes running through the event and Abi has detailed them in this blog.

Best practice: getting your emails delivered

2011-06-21T12:41:47+00:00

In the first in a four part series of best practice blogs Pure360’s Deliverability Manager, Andy Thorpe, gives us his top tips on deliverability and how to get in the inbox. This blog is taken from his soon to be released ‘Email marketing – best practice guide.’

DMA updates code of practice: ICO data & cookie laws

2011-06-16T10:29:07+00:00

More need to know information this week regarding email marketing and the law, as the DMA UK release the latest DMA code of practice. In this blog, Pure360’s Deliverability Manager, Andy Thorpe, gives us a run down.

Agencies: How to create stickiness with your clients

2011-06-09T09:49:40+00:00

This month, agency expert Dan Bowden, hosted a webinar specifically designed for agencies all about creating touch points in email marketing campaigns. After the webinar Danny answered some of your questions...

The importance of understanding your clients' touch points

2011-06-08T11:40:42+00:00

To help your clients realise their full potential with their email marketing campaigns it’s really important to understand their unique touch points. In this blog Pure360’s Agency Business Development Manager, Dan Bowden, gives some tips on how you can identify these to ensure that your client sees even better value in your service.

Mastered the email,what about the landing page?

2011-06-06T10:52:18+00:00

What happens if you’ve designed a fantastic email campaign, you get the open and click through rates you were after but not the conversions, you could be left scratching your head as to why. Maybe you got it wrong on the all important landing page, in this blog Abi looks at how you to get it right.

Emailing to smart phones; what do I need to know?

2011-06-01T10:14:10+00:00

According to a recent report 55% of tablet users admit to spending nine or more hours per week viewing media, tweeting and generally having fun in cyber space. So what can you do to optimise your emails for these customers? In this blog James explores the options.

How did we ever survive without data analytics?

2011-05-23T15:29:34+00:00

Following a meeting with the nice people at Apteco, Abi got all inspired about integrating Faststats. In this blog she asks the question: as a marketer can you afford not to be using it? Abi certainly doesn’t think so...

Set up an editorial calendar for your email content

2011-05-23T15:38:12+00:00

Trying to find fresh and continuous content for your email newsletters and email marketing campaigns is definitely a challenge faced on a weekly basis by marketers. In this blog Abi explores the benefits of setting up an editorial calendar and how it could make your life that little bit easier.

Why do I need a plain text email?

2011-05-19T12:19:48+00:00

In this blog Business Development Manager, James Dempster, looks at why it’s so important to to create a plain text email and an HTML email, and how, thanks to some nifty development those treacherous copy and paste days are over...

View Marc's email marketing tips - from Dubai!

2011-05-18T09:50:20+00:00

Last month two members of the Pure360 gang travelled all the way to Dubai as we continue to expand our email marketing services far and wide.

Marc loves a good email marketing tip and recorded four during his stay in the Middle East. In these films he gives tips on using your brand to to get that open as well as advice on email timing...

We all scream for ice cream at Internet World

2011-05-12T14:53:36+00:00

This week the Pure360 gang headed to Internet World to chat to visitors about all things email marketing... and give out some free ice cream along the way! Here's how we found this year's bustling show.

What increased EU privacy laws mean for email marketing

2011-05-05T15:53:04+00:00

As a response to the increased EU privacy laws, there will be an amendment to our Privacy and Electronic Communications Regulations (PECR) in the UK, which will have an impact on email marketing. In this blog Andy Thorpe tells us what we need to know...

A checklist for successful marketing in France!

2011-04-27T14:38:51+00:00

When approaching a new market they are many things to take into consideration. In this blog our International Marketing Exec, Celia Candebat, takes a closer look at the French market resulting from the launch of our new French website.

Why SMS means clever triggered marketing and tracking isn't just for the online retailer

2011-04-18T10:02:25+00:00

In this blog Maria Khoury takes a look at how using SMS marketing software can lead to triggered campaigns to segmented databases, and clever marketing.

Andy answers your deliverability questions

2011-04-06T11:38:15+00:00

This week Andy Thorpe’s webinar on email marketing deliverability proved very popular. After the presentation Andy answered lots of questions about reputation, ‘zombies’ and personalisation... and then he turned the questions into a handy blog.

What to do if your ESP gets hacked

2011-04-01T10:21:32+00:00

A couple of major online brands have had to send communications informing users that their data had been comprised, and in one instance it has been confirmed it was a breach at their email marketing service provider.

Retail email marketing tips: Ben Sherman

2011-04-01T12:55:56+00:00

In this blog James Dempster takes a look at how Ben Sherman use email marketing to welcome new online subscribers to their fashion fold.

Top 5 ways to improve your reputation

2011-03-22T14:13:21+00:00

When it comes to the deliverability of your email marketing campaigns the ISPs use your reputation to decide your inbox placement. In this blog Andy Thorpe looks at the Top 5 ways to improve your reputation, from click throughs to opens over time.

Pure360 attend RBTE - see Marc Munier's retail presentation

2011-03-21T11:43:14+00:00

Last week Pure360 attended Retail Business Technology Expo. Here’s how we got on and also a downloadable version of Marc’s ‘Using email marketing to generate more revenue from your online store’ presentation.

Social Media & Email Marketing #winning

2011-03-18T12:46:20+00:00

The combination of Social Media and Email Marketing has been used to great effect in recent weeks from a place you’d never expect... the #tigerblooded Charile Sheen. Resident online marketer, Christian Ryan, takes a look at how 'Team Sheen' have been combining the two channels very successfully.

6 points to consider when building your email newsletter

2011-03-10T12:21:58+00:00

When it comes to your company’s email marketing there’s lots to think about. In this blog Hannah provides 6 points to consider when building this all important campaign.

How flexible is your current marketing plan?

2011-03-09T15:21:09+00:00

Marketing mastermind, Abi Clowes, has been at the helm of Pure360's marketing strategy for around 2 years now and as part of a growing business, in an increasingly competitive space, the one thing that’s assured is change.

In this blog Abi takes a look at why it's important to constantly reassess a business' needs when planning marketing campaigns and overall strategy.

Why a branded sending domain is good

2011-03-03T14:35:05+00:00

When sending email marketing campaigns it’s really important that your emails don’t come from a person’s email address, otherwise all the auto-replies, including a good chunk of bounce reports, will flood your inbox. As Andy Thorpe explains, in order to send out your emails, you will need to set up a branded ‘from domain.’

The email newsletter - what content are you able to include?

2011-02-24T11:20:25+00:00

A company’s email newsletter can, and should be, a key part of any company’s monthly email marketing activity. In reality pulling together all the necessary information can seem like a daunting task, but it needn’t, as Hannah Ward explains.

Re-sends to non opens - what's in it for me?

2011-02-21T14:14:18+00:00

We all want more customers to look at the email marketing campaigns we send and re-sending to non opens offers an easy way of making this happen. If you want to get those open and click through rates up then check out Professor Bairstow’s latest blog to find out more.

Learning from life's curve balls - the sharp end of support

2011-02-18T11:33:13+00:00

As a Software as a Service (SAAS) provider, system up-time and reliability is your number one priority and here at Pure360 we have systems and processes in place to monitor and provide early notification to issues. We often get asked by prospects ‘what’s your system up time?’ and confidently can respond 99.9%, but 0.1% of the time you get a curve ball when you least need it.

Have you gone phishing without realising?

2011-02-17T11:59:04+00:00

In recent years email marketing, and the marketers behind the campaigns, have become more and more savvy when it comes to creative. As a result there has been a marked increase in phishing accusations.

In this blog email marketing expert, Andy Thorpe, explains why you may have been going phishing without even realising it and what you can do to ensure it doesn't happen.

Dear Lucy... Pure360’s email marketing clinic: serialisation

2011-02-16T15:44:03+00:00

Senior Business Development Manager at Pure360, Lucy Wilsdon, has plenty of ideas when it comes to kick starting and rejuvenating email marketing campaigns. This week, what to do if you have a problem with disengagement.

Are we all suckers for a good marketing campaign?

2011-02-15T17:31:39+00:00

Yesterday was Valentines Day and as marketers we should be pleased that so many people fall for the campaign but that's not necessarily the case, as Abi Clowes explains...

The psychology of email marketing - the importance of colour in email

2011-02-15T09:33:02+00:00

In the second of Michael’s blog series on ‘The psychology of email marketing’ Michael highlights what different colours mean to people, unearthing what are perhaps a few surprises along the way…

Maria answers your SMS marketing questions

2011-02-09T11:50:22+00:00

In this webinar Pure360's Maria Khoury ran through an introduction to SMS marketing. From examples of who can use SMS marketing, case studies of successful SMS marketing campaigns and why SMS marketing should be an integral part of any marketing mix. In this blog you can find the Q&As that followed the session...

The psychology of email marketing - an introduction

2011-02-07T11:56:32+00:00

In the next few weeks Prof Bairstow will treating us to an enlightening series of blogs relating to the psychology of email marketing. Within this unmissable series Prof Bairstow will give marketers an insight into how to add additional, subtle meaning to messages in order to make them as enticing as possible to recipients.

Here’s a bit more about where this idea came from and what you can expect, it’s over to the Professor…

Thinking out of the box for our email newsletter themes

2011-01-28T16:24:31+00:00

This month the marketing team at Pure360 have been putting some thought into what theme we should apply to our next email newsletter. We want to go beyond usual themes and what people expect. In this blog Abi Clowes explains what we decided to do...

A problem shared...help from the friendly Pure360 Customer Services team - Part 3

2011-01-24T11:30:56+00:00

A problem shared is a problem halved so they say and friendly Customer Services Account Manager Sam Wright has set to work answering some of your most commonly asked email marketing questions.

Is it a good idea use animation in emails? Find out in the latest Customer Services Q&A blog, here's Part 3

Amazon enters the ESP space - and why we aren't worried!

2011-01-26T10:50:53+00:00

The news broke yesterday that Amazon is launching its SES (simple Email service), this has caused a ripple through the ESP space according to the Magill report.

What happens when the fire goes out? - changing email marketing companies

2011-01-14T12:16:06+00:00

In this blog Senior Business Development Manager, Lucy Wilsdon, explores the steps to take if you have fallen out of love with your email marketing provider. You may have been with your chosen email marketing company for 6 months, or you may have been with them for 6 years. Either way, just like any relationship, the spark may have gone out.

Happy 65th Birthday Professor Bairstow

2011-01-14T15:35:29+00:00

Pure360’s Professor Bairstow, fondly known as Michael in the Pure360 office, is passionate about all things email marketing. As yesterday was Michael’s 65th birthday we wanted to mark the contribution he has made to improving marketers’ email marketing knowledge with a celebratory blog.

SMS marketing - what you need to know, in layman's terms

2011-01-07T17:42:17+00:00

When it comes to SMS marketing you need to ensure you are abiding by the law - sounds scary, but it's not. In this blog James Dempster runs you through all you need to know so you can make sure you're getting it right.

How do we use SMS marketing?

2011-01-07T17:43:50+00:00

In 2010 SMS was the most used application on a mobile phone; a whopping 30% above the closest rival. Unsurprisingly savvy marketers at companies such as Orange, Southern Trains and The AA have already begun using SMS marketing to reap the benefits. In this blog marketing mastermind, Abi Clowes, takes a look at how businesses are using SMS to target customers.

Why do big image emails get through?

2011-01-04T14:11:29+00:00

Recently the Pure360 Twitter account received a tweet questioning an email that they had received. The email had just one image and had been sent to thousands, so why wasn’t it marked as spam? Email marketing guru, Andy Thorpe, explains in this blog.

Ten top qualification questions for resellers

2010-12-22T15:26:02+00:00

If you’re reselling or thinking about reselling email marketing or SMS solutions, experienced Sales Manager Russell Flawn, offers his top tips for how to best qualify your clients so you can offer them the best fit solution.

Using online marketing to aid in-house research

2010-12-22T11:12:58+00:00

Pure360's in house Research Assistant, Liv Korssell, is always on the lookout for developments and trends in email marketing. In this blog she talks us through what she gets up to and explains how this type of research could benefit your business.

Email Anatomy - Part 6 phishing and spam warnings

2010-12-21T10:36:26+00:00

In the last of Andy Thorpe’s Email Anatomy blog series he takes a look at Phishing and what it means to your emails. He also highlights common spam warnings as well as what to do, and what not to do, to avoid them.

Q and As from the Leisure industry webinar

2010-12-15T15:47:58+00:00

In this webinar Pure360's Michael Bairstow, aka Professor Bairstow ran through 3 top email marketing strategies for the Leisure industry. Michael passed on lots of useful hints and tips to help marketers, in a highly competitive sector, ensure that subscribers keep coming back for more.

Email Anatomy - Part 5 testing and rendering

2010-12-13T14:23:53+00:00

Over the past few blogs in Pure360’s Email Anatomy series Andy Thorpe has explored subject lines, from names, and content of an email. So if you think your email is ready to go you need to make sure you test test test! Here are Andy’s pointers on testing and rendering in Part 5 of the series.

View my email marketing tips series - Part 5

2010-12-13T14:25:32+00:00

In September, as part of the Scally Rally, I travelled with four members of the Pure360 gang on a 1,500 mile trip across Europe. Along the way I videoed some bitesize email marketing tips on location.

In Part 5, the last in the Scally series, I talk about landing pages, data capture and the impact of weather on email marketing campaigns - take a look as I rather aptly get drenched in Venice.

Maria's Christmas retail email marketing message

2010-12-13T14:22:39+00:00

In this Christmas blog trainer to the email marketing stars, Maria Khoury, takes a look at what retailers can do to get the most out of their cyber stores this festive season. Remember, whether buying online or walking into a store, customers will always come back to a company that recognises their needs...

Email Anatomy - Part 4 content and footer

2010-12-07T10:45:14+00:00

Here’s Part 4 in Pure360’s ‘Email Anatomy’ series, where Andy Thorpe takes a looks at footers and the all important content of an email. He talks about legal stuff as well, it's essential stuff.

Taking advantage of the snow for your email marketing campaigns

2010-12-03T15:02:56+00:00

This winter the snow has come early but how can email marketers take advantage and use the weather to make email marketing campaigns even more successful? Pure360's Marketing Exec Hannah Ward gives us her thoughts...

View my email marketing tips series - Part 4

2010-12-03T14:18:55+00:00

In Part 4 I talk about taking advantage of world and industry events in your email campaigns, segmenting your data and how being second best is actually OK. Tip 18 was filmed at the top of the Italian Alps - check out the stunning scenery.

Email Anatomy - Part 3 banner and header

2010-11-30T12:22:19+00:00

There’s a lot to think about when building an email; from name, footers, testing and of course the all important content itself. Here’s Part 3 in Pure360’s ‘Email Anatomy’ series, where Andy Thorpe takes a look at Banners and Headers of an email.

View my email marketing tips series - Part 3

2010-11-24T09:48:17+00:00

Check out Part 3, filmed primarily in Italy, this set of videos sees me talk testing, trust earning text and spelling. They also see me taking a dip in the freezing waters of Lake Como to film a tip about why it's important to keep your emails short. It's definitely worth a look.

Email Anatomy - Part 2 from name, preview pane appearance and pre-headers

2010-11-23T11:40:14+00:00

There’s a lot to think about when building an email; headers, footers, testing and of course the content itself. Here’s Part 2 in Pure360’s ‘Email Anatomy’ series, where Andy Thorpe takes you through the from name, reviewing the preview pane appearance and pre-headers.

Q and As from the Travel and Tourism campaigns webinar

2010-11-24T14:32:36+00:00

In this webinar Marketing mastermind, Abi Clowes ran the top 3 strategies for email marketing campaigns for the Travel and Tourism sector. She passed on lots of useful hints and tips about what you can do to ensure holiday makers are really enjoying their experience with you to ensure they keep coming back for more.

In case you missed out on the webinar the Q and As from the session are right here.

A problem shared...help from the friendly Pure360 Customer Services team - Part 2

2010-11-18T14:30:15+00:00

A problem shared is a problem halved so they say and friendly Customer Services Account Manager Jade has once again set to work answering some of your most commonly asked email marketing questions.

What is the need for a plain text and HTML version? Find out in Jade’s latest blog, here’s Part 2.

View my email marketing tips series - Part 2

2010-11-18T14:33:01+00:00

Back in September I travelled with four members of the Pure360 gang on a 1,500 mile trip across Europe. Along the way I videoed some email marketing tips for your viewing pleasure.

Here's Part 2 filmed in various locations, including a Parachuting Centre in France. I cover queueing in ISPs, being prepared, successful subject lines, and experimentation amongst other things.

Email Anatomy - Part 1 subject lines

2010-11-18T14:13:31+00:00

There’s a lot to think about when building an email; preview panes, headers, footers and of course the content itself. That’s why email marketing guru, Andy Thorpe, has dissected the email marketing campaign process, and in a series of blogs we have aptly named ‘Email Anatomy,’ he will take you through every step with definitions of all the key terms from the beginning to the end of the process. He also gives some useful hints and tips along the way. Here’s Part 1, it’s on subject lines.

Facebook vs Google, AOL, Yahoo and everyone else

2010-11-15T14:29:37+00:00

What are the possible connotations for Google's Gmail, Google Docs, Google search and other search engines such as Yahoo, AOL & MSN if Facebook launches Email, Search and Docs? Andy Thorpe investigates...

Pure360 attend World Travel Market - see the presentation

2010-11-12T12:34:31+00:00

Last week Pure360 had a stand at World Travel Market for the first time. WTM is the premier global event for the travel industry, attracting over 24,000 visitors in four days. Here's how we got on as well as a downloadable version of the '10 Things you can do today to improve your email marketing results' presentation.

Facebook 'Project Titan' and Email Marketing

2010-11-15T12:23:43+00:00

According to just about all of the major media sources, Facebook intends to launch it's own fully featured email client as part of the Web 2.0 Summit later today, Monday 15th of November. Facebook calls it 'Project Titan.' Andy Thorpe takes a look at the possible connotations for Email Marketing.

New ASA online legislation and how it could affect your business

2010-11-01T15:04:37+00:00

With the news that from early next year the Advertising Standards Authority (ASA) will have the power to categorise all online content as potential advertising, James Dempster takes a look at what this means to you and how it could affect your business.

View my email marketing tips series - Part 1

2010-11-05T09:54:29+00:00

Back in September I travelled with four members of the Pure360 gang on a 1,500 mile trip across Europe. Along the way I recorded some email marketing tips for your viewing pleasure. Here is Part 1...

A problem shared...help from the friendly Pure360 Customer Services team - Part 1

2010-10-25T09:25:19+00:00

A problem shared is a problem halved so they say and this month friendly Customer Services Account Manager Jade has set to work answering some of you most commonly asked email marketing questions.

What’s the difference between a hard bounce and a soft bounce? Find out in Jade’s blog, here’s Part 1.

Q and As from the Get ready for Christmas campaigns webinar

2010-10-21T10:49:17+00:00

In this webinar trainer to the stars, Maria, ran through through key timings and when to send your Christmas messages, data capture and how you can keep subscribers clicking well into the New Year, as well as lots of other useful hints and tips.

In case you missed out on the webinar the Q and As from the session are right here.

ECMOD and key takeaways on 'How to increase your email marketing conversions'

2010-10-12T13:03:04+00:00

Last week we took part in the ECMOD's 20th Anniversary show at Earl's Court, London. Here's a bit about what we saw, who was there and some key takeaways from Marc's presentation on 'How to increase your email marketing conversions.'

PureResponse v7.0 has landed

2010-10-19T11:21:54+00:00

At the beginning of October Pure360 launched its sparkly new software PureResponse v7.0. In this blog Online Marketing Executive, Christian Ryan, shares his (completely unbiased) user experiences of v7.0 and the difference it has made to Pure360’s own email marketing campaigns.

Email marketing and the law

2010-10-14T16:55:34+00:00

The slow reaction by some email marketers to changes in legislation at the beginning of the year highlighted a lack of awareness within the industry regarding the law.

The law is the law, there is no choice, as email marketers you have to abide by it. In this blog Andy Thorpe identifies some of the key issues as well as tips for best practice that you should be aware of in order to stay the right side of the law, avoiding the chance of a hefty fine.

The value of your email marketing list is decided by the opt-in experience

2010-10-12T11:38:12+00:00

It is important to have a sign-up form on every part of your website, so you can build your list as easily as possible, but it is not the only way onto a list. In this blog email marketing guru Andy Thorpe considers the problems marketers may encounter when building a list, as well as what you can do to solve them.

Scally Rally, Europe. The (tired and confused) aftermath

2010-09-29T10:13:18+00:00

Following his participation in the Scally Rally, in this blog Adam Bambrough reflects on the highs and lows of the incredible journey across Europe.

Day 4 - it doesn't rain in Venice, it pours

2010-09-29T15:40:41+00:00

The final leg of the journey is upon us but will Bel make the finish line?

Day 2 and 3 - Traffic lights, tantrums and a hairpin or few

2010-09-28T15:30:36+00:00

A lot can happen in a couple of days in the world of Scally Rally. Here's Team Bel's story of a testing Day 2 and 3...

Day 4 - We made it, and so did Bel!

2010-09-29T15:56:03+00:00

The last day of Scally was finally upon us, but did we make it all the way to the chequered flat?

Using your email marketing to educate and motivate fitness club members

2010-09-30T11:21:57+00:00

Pure360' self proclaimed gym junky and resident Research Assistant Liv Korssell offers some useful tips to health and fitness clubs about how they can give members what they really want both at the gym and in communications.

Day 3 - Cortina will we ever get there?

2010-09-26T22:21:34+00:00

It was supposed to be a 7 hour journey, it turned into a little bit more than that.

Day 2 - Let it snow, let it snow

2010-09-25T19:20:18+00:00

We dedicate this blog to Roland who helped us achieve the nigh on impossible for our challenge today...

Scally Rally - Day 1 and a bit of 0

2010-09-24T19:18:39+00:00

So here we are end of Day 1 - we made it, but not without a few near misses...

Follow our video email tips from the Scally trip

2010-09-24T14:39:46+00:00

We're recording email tips on location as we travel across Europe as part of Scally Rally - visit our youtube page to see them all...

Team Bel's first day - off to Calais

2010-09-23T23:08:19+00:00

And we're off! After our first day of driving there have already been adventures and break downs...here's my take on day one in Team Bel...

The moment of truth is nearly upon us

2010-09-22T11:24:47+00:00

We set off on our adventures tomorrow, I can't believe the moment of truth is finally here. Here's what's been going on in the our final week of preparation.

Pure360 attend first ever UXBrighton Conference

2010-09-20T12:09:35+00:00

On Monday 13th of September, the Pure360 development team attended the first ever UXBrighton Conference held at the Sallis Benney Theatre. In this blog Pure developer Lars tells us a little bit about their day.

Open your arms with a welcome programme

2010-09-13T16:25:38+00:00

Sending a welcome email? Many great marketers fall down on their email marketing by not managing their recipient’s expectations correctly from the moment they hand over their details. So here's some pointers from Pure360's marketing mastermind Abi Clowes about how to open your arms... in the best possible way!

Is it a waiting game on the Google Instant effect?

2010-09-10T10:46:04+00:00

Google Instant has already got search professionals in a flutter but what are the connotations surrounding the advent of Google Instant? One thing’s for sure, there are more questions than answers at the moment. In this blog Pure360’s online marketing guru, Christian Ryan, highlights a selection of possible impacts from a search marketing perspective.

Online Copy Writing: Digestible Takeaways from Email Radio

2010-09-10T10:13:28+00:00

Email Radio is 1 hour radio show from the awesome guys at the Email Guide. This week the subject was Online Copy Writing. In this blog Andy Thorpe gives a summary of key takeaways.

Making the cut

2010-09-07T15:23:41+00:00

Usually the last person picked for school teams, I jumped at the opportunity when asked to join the Pure360 team for their upcoming Scally Rally. Perhaps it was because of my experience of driving on the other side of the road or my love of road trip snacks (Haribo in particular), either way, I have made the cut!

Our second trusty Scally mobile

2010-08-31T16:52:00+00:00

Finchy! No, I’m not revelling in my favourite quotes from Ricky Gervais’ The Office, I’m referring to our second Scally car... thanks to one of our lovely business development crew, we have another Scally car, Finchy – named after her kind donor Katie Finch :-)

Gmail Priority Inbox encourages Digital Rapport in Email Marketing

2010-08-31T15:36:27+00:00

We've been talking about things like preference centres being rapport building because it gives control to the recipient, well now Gmail has announced the beta launch of 'Priority Inbox' a new feature which gives more control within the inbox itself. Andy Thorpe takes a look at this new feature and what it means for email marketers.

Capture that data

2010-08-18T09:27:07+00:00

In this blog I share my thoughts on data capture and how it’s the simple things that can really make a difference.

Feeling the highs and lows of Scally Rally

2010-08-24T11:50:32+00:00

Ok so where do I start. Well I’ve wanted to do a Scally with Pure360 since I started here just over a year ago as it fit in so well with our character and brand, and let’s face it – it was going to be a very fun marketing campaign.

Continental car troubles and cross-dressing. Buckle up, It's adventure o'clock!

2010-08-20T09:20:51+00:00

Our entrance into Scally Rally Europe has been a hot topic in the office for a few months now. I hope sharing my thoughts from the past week will give an insight of just how much of an adventure lies ahead...

Pure360 reveals statistics on how weather effects can influence email marketing campaigns

2010-08-17T13:52:05+00:00

Check out some of the results from our latest study on how weather affects email marketing as we reveal that sunny weather can double effectiveness of campaigns.

The research has revealed that marketers should consider weather patterns when executing email campaigns, as purchasing power is undeniably linked to the colour of the clouds overhead...

Charity Adoption Email Marketing Strategy

2010-08-17T09:09:50+00:00

In this blog I’m drawing on my own experiences with the popular ‘Sponsor a child’ or ‘Sponsor an animal’ charity campaigns so I can highlight why email marketing is key to the success of such charity campaigns both now and in the future.

Managing subscriptions: Key to successful charity email marketing: Part 2

2010-08-06T14:48:42+00:00

In the first part of this series I looked at getting your content out there and how frequently supporters should and could be contacted. In Part 2 you can take a look at my tips for ensuring you email people with relevant information that they want to receive and I will also be taking a look at using a preference centre to manage subscriptions.

Q and As from the Online Retail Strategy Webinar

2010-08-12T09:58:22+00:00

In the second in our webinar series trainer to the stars, Maria, ran through proven strategies such as welcome programmes, collecting data and retargeting campaigns, that you can implement easily with examples of hem put into practice.

In case you missed out on the webinar the Q and As from the session are right here.

The road to Scally doesn’t always run smoothly

2010-08-12T09:44:58+00:00

So here we are about to embark on our Scally adventure, well in 6 weeks anyway, and there is still lots to do! Cars, mechanics, insurance, hotels = quite a challenge...

Welcome to the wonderful world of Scally Rally

2010-07-27T20:07:29+00:00

At Pure360 we love a challenge so when someone suggested we take part in the Scally Rally race across Europe we jumped at the chance...

Roundup of July statistics on email marketing, we love a good stat!

2010-08-09T10:07:22+00:00

OK, so as an email marketing company there’s no denying it, we’re always obsessed with stats related to the work we do on a day-to-day basis, it certainly helps our own activity...

Content and control: Key to successful charity email marketing: Part 1

2010-08-05T15:56:58+00:00

In the first part of his two part series on successful charity email marketing, Andy Thorpe looks at the best way to use email to convert interested parties into a loyal fanbase with content and control (or the giving up of it).

Talking about the weather (ok, & email marketing research) with the BBC

2010-07-26T12:36:48+00:00

Digital marketers in an analogue world… I talked about this, and the weather - with the BBC. Our recently launched research on whether the weather effects email marketing campaigns was picked up by the BBC and they asked me (as the email marketing product man) to say a few words on their business programme hosted on BBC Radio Scotland.

July’s email marketing tips: the best content from around the web

2010-08-04T14:09:06+00:00

I've been scouring the internet for the freshest news, views and tidbits for our monthly review of email marketing tips...

Thumbs up to happy, engaged email marketing subscribers

2010-08-03T15:11:12+00:00

Most people who have Facebook accounts will be familiar with the thumbs up and thumbs down method of rating content. Why not use this in your email marketing? I quickly run through how you can apply this to your email campaigns...

Email Marketing Tips - No.5: Maximizer Software

2010-07-20T16:05:05+00:00

Welcome back to the latest instalment of Pure360’s fabulous free email marketing tips series. This time, I’m going to be looking at Maximizer Software efforts.

Zen Desk - Making your support experience better

2010-07-20T16:03:22+00:00

As one of our valued customers you will already know that we not only try to support any queries or problems you might have but also add value to you each time too. In order to make the process even easier, we have now implemented a new ticketing system, the Zendesk, which you can access from within your account.

Tips for Effective Email Marketing Templates & Designs

2010-07-14T13:32:32+00:00

Andy Thorpe, one of our resident email marketing gurus, outlines his top tips for effective email marketing templates and designs that you can incorporate into your next campaign...

Email marketing takeaways from Litmus study

2010-07-09T11:58:38+00:00

This is the first in what I hope will be an occasional series where I will be trawling email marketing blogs, newsletter and emails, extracting information snippets and then commenting on their meaning for the email marketer. Today I'm looking at what email marketing takeaways I found from a recent Litmus study...

June's best email marketing content from the Web

2010-07-07T11:29:36+00:00

Abi rounds up of some the best email marketing and email marketing solutions content that we’ve found on the web, and present it for your viewing...

What a response to the Pure360 customer survey!

2010-07-07T12:37:40+00:00

Thanks to all of our customers who took part in the customer survey last month. Lucky Bridie from Analysys Mason was our Ipad winner and kindly sent over some pics of her newest Apple toy...

DMA Email Customer Lifecycle: Engagement and Retention

2010-06-23T10:22:44+00:00

Last Tuesday, the Pure360 gang attended part three of the DMA series of email lifecycle marketing seminars, which this time was on Engagement and Customer Retention Strategies. The sun was shining as we all piled into The Wallace Space in Euston to discover a fantastic turn out, with the venue and accompanying breakfast matching the weather – glorious!

Email Marketing Tips - No 4: Rentokil

2010-06-23T10:23:49+00:00

Welcome to the latest instalment of Pure360’s fabulous free email marketing tips series. This time, I’ll be looking at Rentokil’s B2B “flood response” email.

Pure360's Email Marketing Tips: Apple's Email Marketing deconstructed

2010-06-15T10:16:23+00:00

Continuing with my email marketing reviews, I take a look at Apple's email marketing - now I love Apple and my iPhone but the best email marketing ever? I don't think so. Check out my short video and see if you agree...

The B2B Email Marketing Strategy Webinar Q&As

2010-06-14T10:43:03+00:00

There were lots of questions at our B2B Email Marketing Strategy Webinar last week and I'd like to share the answers with you as there were some goodies in there...

Email Marketing Review: DMA Email Lifecycle & ECommerce Expo North

2010-06-08T15:26:27+00:00

The Pure360 team was up in Manchester last week on a bit of an email marketing solutions tour, taking in two fantastic events: the DMA Email Customer Lifecycle seminar series and ECommerce Expo North. Here’s our big post-trip review, featuring all the sights and sounds of our time up north.

Ecommerce up North – Can they stand up to the South?

2010-05-24T16:18:52+00:00

As we’re visiting Manchester this week to join hundreds of online retailers at Ecommerce Expo North – I was interested to see how they stacked up against the South in terms of their email marketing.

Outlook 2010, Webmail in browsers, iPhones… Any email marketers got a headache yet?

2010-05-21T17:18:08+00:00

Whether you are responsible for deploying email marketing campaigns directly, designing for email, or both – you’ll have likely learned the hard way that ‘progress‘ in email technology and standards has been far from flowers and birdsong for email marketers.

Email Marketing Tips - No 3: Pareto

2010-05-21T17:38:52+00:00

Getting your email design right will have a massive impact on the success of your campaigns, so often I get an email which has a great subject line but when I look at the content I struggle to decipher what to do next.

Internet World 2010 Digital Marketing Conference Round-up

2010-05-10T17:46:54+00:00

Another year, another Internet World conference - and Pure360 were right there in the thick of it, taking our email marketing solutions to the attendees of Internet World 2010. This year saw higher temperatures, more expensive catering facilities and more scantily clad booth-girls than ever before.

The Pure360 email marketing tips go visual

2010-05-10T14:57:35+00:00

Take one team of experts, throw in some email marketing tips and capture it on a big video recorder - what do you get? The birth of visual Pure360 email marketing tips and demands for separate trailers. Check it out...

A stranded marketer’s volcanic ash cloud experience – email fail

2010-04-28T16:03:28+00:00

You would think that a crisis like the the recent volcanic ash cloud would show us how efficient large companies like the airlines are. Not a chance. Read on for my experience of how they really dealt with their customer communications and a few lessons that i think they could learn to improve their email marketing...

What can email marketing learn from social media?

2009-11-11T12:37:02+00:00

You’re likely to have seen our Blog on ‘How can you use email to increase your brand presence on social networking sites’, now we want to flip that and explore what email can learn from social media channels.

Email Marketing Tips - No 2: r-cubed

2010-04-21T17:00:58+00:00

Personalisation is often cited by email marketing experts as the ‘panacea’ of email marketing solutions, and being the incredible email marketer that you are, you’ll want to follow this fabulous advice.

The ideal way is to capture as many fields as you possibly can - but then what can you do with them? Let’s avoid email marketing clichés for a minute, please!

Optimise your email marketing with double optin

2010-04-16T11:52:00+00:00

Why should you be using double optin for your email marketing communications?

When people optin, what they have done is give you a valuable piece of information. You’ll want the optin process to be first stage in a long a fruitful relationship; you can ensure this by implementing double optin.

Email Marketing and Google Analytics. Let’s all just get along

2010-04-06T15:36:47+00:00

I doubt many (sane) individuals would argue with my saying that both email marketing services and web analytic packages - such as Google Analytics - are valuable and proven tools for any business looking to drive and measure web traffic.

Yet it's not always happy families between these two trusty allies of the marketer...

Email Marketing Tips - No. 1: The Observer

2010-03-10T17:43:52+00:00

Welcome to the first in our new Email Marketing Tips series - in which I’ll be looking at some of the many different mailouts we receive on a daily basis and giving my thoughts on how they could be spruced up a bit.

First up: why oh why can’t the “big guys” get it right?

Ecommerce Solutions: Beating Amazon's Bulk Email Marketing Strategy

2010-03-18T12:50:35+00:00

Amazon’s on-site data tracking system logs and processes everything you do on its web properties to ensure that you receive the most relevant and targeted product recommendations each time you visit the site.

But can they do the same thing with customer emails?

How did we double our email marketing results?

2010-03-15T14:29:26+00:00

Ok so I’ve had a sticky note on my pc for over two weeks now, reminding me to share some awesome results we got in an email marketing campaign by making a couple of really simple tweaks.

So here it is finally. The headphones are plugged in and I’m going to get this done...

Would your email pass a checkup?

2010-02-12T10:45:13+00:00

Do you want to improve your email marketing? Take some time to analyse your email design, making what seems small changes could make a massive difference to the effectiveness of your campaigns. Here's an analysis of one of HSJ's emails...

When hype bites back...A tale of the iPad, Obama and communities

2010-02-12T17:38:17+00:00

There have been two occasions in the last year in which the Pure360 office saw so many of us being brought together by a phenomenon, causing a few peoples' monitors to gain a magnetic quality, as murmurs and hushes fought it out for audio supremacy as those nearby are drawn into attentive groups by the buzz...

Yep. I'm talking about the live-streamed event.

Email Marketing Trends coming out of 2009

2010-01-15T15:25:53+00:00

2009 was a good year for email marketing, we came through the recession with little casualties, in fact we found that more marketers than ever are turning to email marketing because of its great ROI and flexibility. Here are some nuggets we took from reviewing 2009 email marketing usage:

If you can't beat a resolution, write your own

2010-01-14T15:48:33+00:00

In the wave of trends and resolutions that have crossed my path so far this year, from email marketing to fashion disasters, I've picked my favourites to share with you. I hope you enjoy...

Hold on. Is this music to your ears?

2010-01-07T16:19:27+00:00

Calling all ears. We commissioned an original track to make callers time on hold to us as lovely as possible, but did we get it right?

The Perfect Christmas Cake Instructions?!

2009-12-23T11:21:44+00:00

So it's very nearly Christmas and in that faith here is a non-email related blog which should make you giggle. I can certainly relate to the process...

How Online Retailers can get through New Years sales on top

2009-12-22T12:21:57+00:00

Check out these top ten tips to get through the New Year's sales period on top.

Laundry, man-drawers and Automations

2009-12-07T11:44:00+00:00

Advanced email marketing tool usability and washing machines. More in common than you'd think

Spammers vs The spam filter

2009-11-20T13:09:01+00:00

Since the beginning of email, as we know it, spam filters and spammers have been battling it out to gain control over our inboxes.

The fight was on.

What does your email REALLY look like in the inbox?

2009-10-19T10:26:06+00:00

Commonly marketers and designers are finding that their emails aren't looking the same in the inbox as they did when they were sent. Why is this?

Could 'opt outs' be damaging your reputation?

2009-10-15T13:04:10+00:00

An 'opt-out' is an opt-out. The recipient just clicks on the link, your email marketing software handles it, end of story ...right? Not necessarily.

Are you a traffic waster?

2009-10-16T10:44:17+00:00

If you are like most marketers you spend a lot of time "driving traffic" with your online marketing, you review your ad words regularly, talk to your agency about SEO, put your URL on every bit of literature that your company produces, and you may have even considered company tattoos in a bid to increase your exposure.

You manage to increase traffic by the required 20% what next?

How to use email to increase presence on social networks

2009-10-16T10:27:54+00:00

When I first threw the term ‘social media’ at the Commercial Director of Pure360, I didn’t expect him to open his arms wide and welcome it into my online marketing plan without a certain amount of justification. I was right, he batted the words ‘lead gen’ right back at me and so our debate began.