Blog

Pure360's Top 5 Email and Social Media Blog Posts

Email and social media is a match made in heaven. In this blog Becky, our Social Media and Online PR Manager, talks through Pure360's Top 5 Email and Social Media blog posts. 

20 May 2013

How Urban Outfitters time their emails to perfection (and how you can too)

Sending emails at the right time for your subscribers is vital and can be the difference between a campaign succeeding or failing.  In this blog Hannah looks at an email sent by Urban Outfitters and explains why their timing is so spot on. 

15 May 2013

How email and SMS campaigns can be used to improve and enrich customer service experience

Email and SMS isn't just about sending promotional campaigns - it's about creating a good experience so customers return to your service again and again.  In this blog Customer Services Executive, Liza Baron, give examples of how the channels can be used in this way. 

09 May 2013

Animation in email - does it serve a purpose?

Animation in email has always been a bit of a controversial subject - does it work? Doesn't it work? And, most importantly, how does it affect the deliverability of your emails? In this blog James gives good and bad examples of emails he's received and gives general tips about how to use gifs in emails. 

07 May 2013

How Zombieland helped solve email background rendering issues

Think the use of background images in an email is a definite no no? Then think again! In this blog Kav runs through two proven methods which he uses on a daily basis that allow for cross-client support for background images.

01 May 2013

4 tips for gaining maximum ROI from email using PPC, SEO & Analytics

An online marketer's role can be very time consuming so it makes sense to maximise all the tools at your disposal.  In this blog Online Marketing Manager, Christian, provides four key tips on how you can ensure you are getting the most from PPC, SEO and Analytics activity to save you time and improve your email ROI.  25 Apr 2013

The proof that B2B promotional email can be done

We all receive promotional B2C emails to our inboxes on a regular basis.  What we don't necessarily receive are promotional B2B emails - but why not? In this blog Celia fights the case for B2B promotional email with a great example from Linkedin. 

23 Apr 2013

8 tips for cracking the subject line code

You could spend hours making your email design look fantastic but if you don't hit your subscribers with a great subject line then there's a chance all your efforts will be in vain as the campaign could fail.  In this blog Andy eight essential tips for how to crack the subject line code. 

18 Apr 2013

Positive Procrastination- turning a restless mind to your advantage

When you’re working in a fast-paced industry like Design, there’s often a lot of plates to keep spinning in the air, and sometimes it’s all too easy to let the daily workload get on top of you.  In this blog Pete looks at how designers can streamline their processes and how a couple of the latest apps can help. 

16 Apr 2013

The Medium is the (Email) Message

The medium which you choose to send your email on can make all the difference to how well received your message is. In this blog Kav looks at Marshall McLuhan's phrase 'The medium is the message' and explains why this is something email marketers should consider. 

12 Apr 2013