Blog

At Pure360 we work closely with companies to improve email marketing and SMS results so, on this blog page, our experts give the kind of advice and thoughts that we provide our clients with every day.



Sorry isn't always the hardest word - how big brands use email to apologise

Keeping your subscribers actively engaged with your campaigns is key in email marketing. In this blog Lauren discusses how you can engage with recipients using sorry campaigns, with examples from Achica, Miss Selfridge and Secret Escapes. 

22 Apr 2014

Re-engage with unsubscribers with Facebook‘s new audience tool

Facebook's new audience tools could offer you a new way to engage with unsubscribers or unengaged recipients. Find out more in this blog by Digital & SMS Consultant, Cherry

14 Apr 2014

Introducing the Gmail Promotions Tab Grid View

As you may have heard Gmail is about to change email, once again, this time for the better, by introducing the Promotions Tab Grid View. Find out more in our latest blog by Managed Services Consultant, Andy Thorpe.


03 Apr 2014

How Mothercare combine online and offline communications

Many shops are still failing to capitalise on integrating their online efforts with what they are doing instore, with the exception of Mothercare. In this blog Hannah discusses her positive email exprience after shopping in their Brighton store.

01 Apr 2014

There are more to automations than Birthday emails

Of course there is nothing wrong with sending birthday emails to your database, but automations give you a multitude of additional possibilities above and beyond this. In this blog Katie will discuss six creative ways that you can use email automations. 20 Mar 2014

Our Partner Vision

Our Partner Vision is to rapidly build-out our network of technical and channel partners that measurably improve our customers' results and empower them to achieve the best conversion rates. In this blog Russ discusses his vision for Pure360's future.

20 Mar 2014

Four lesser-known ways to build your email list using social media

You may be aware of popular ways to use social media to build your email list, but what about some less common methods? In this blog Content Marketing Manager, Becky, discusses four lesser-known way to utilise social media. 12 Mar 2014

Don't be shy... use email to shout about your content

Writing content is only one step in content marketing, the next step is distribution. In this blog Content Marketing Manager, Becky Hesilrige, discusses how email marketing can be used to promote your content. 28 Feb 2014

Announcing Pure360’s integration with iV Platform - delivering amazing results with digital vouchers

At Pure360 we are very excited to announce our newest integration with voucher marketing software, iV Platform. 

19 Feb 2014

The importance of SMS within customer journeys

In this blog SMS expert, James, looks at how SMS works for retail across the entire customer journey to increase ROI and improve customer engagement and operational effectiveness.

18 Feb 2014

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