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At Pure360 we work closely with companies to improve email marketing and SMS results so, on this blog page, our experts give the kind of advice and thoughts that we provide our clients with every day.



Knowledge is Power - the benefits of integrating your CRM and ESP

CRM and email marketing systems do different, specific jobs but they will offer much greater benefits when their areas of expertise are integrated into a unified effort. In this blog, Matthew talks about the benefits you can reap.
24 Sep 2014

Reach for the stars with Hollywood content

Have you ever thought of taking email marketing inspiration from Hollywood? In this blog Paul discusses how you can produce relevant and compelling content for your audience, just like Hollywood.
19 Sep 2014

How to simplify your email strategy

Often the challenge in email marketing lies is crafting a targeted and innovative email marketing strategy that will generate results and help you stand out from the crowd.
By following our blog you can build a solid foundation, redefine your email campaigns and ensure that you are ticking all the boxes for a successful send. 15 Sep 2014

Win the battle against competition bots

When running a competition the last thing you want are entrants from competition bots. In this blog Liza talks about seven ways that you can fight the bots, to ensure your entrants are truly engaged. 

31 Jul 2014

Recover 13% lost sales revenue with Pure360 Behavioural Targeting

We are very proud to announce one of our most exciting feature releases, Pure360 Behavioural Targeting. Our new feature enables marketers to leverage real-time behavioural data to send highly targeted recovery emails and personalised recommendations to re-engage customers and maximise ROI.

24 Jul 2014

Our top 5 World Cup 2014 email campaigns

If like me you have recently received more World Cup emails than Messi has taken shots, you’d probably forgive me for tuning many of them out as white noise. Even so a hand full of emails stood out this year; check out our Top 5 World Cup Emails to take inspiration. 

16 Jul 2014

Confessions of a shopping nation – Modern customers are more discerning than ever before

The digital era is revolutionising buying habits. It is making it harder to sway consumers. It is changing the way brands must promote their products and services. We decided to investigate by interviewing 2,000 UK consumers. Find an overview of the results in this blog. 04 Jul 2014

Get excited - BDMF is back in town!

This year’s festival boasts a better line up than ever. Due to popular demand we have doubled our ticket allocation, meaning this time round we have space for 350 marketers!

03 Jul 2014

Bridging the gap in email marketing

At Pure360 we have been working in partnership with Econsultancy to explore the challenges and opportunities for marketers who are committed to taking their email marketing to the next level. In this blog you can find a summary of the research key findings. 25 Jun 2014

How ‘Goodbye’ could actually mean ‘Hello and welcome back’

'Goodbye' doesn't have to mean 'so long'. Why not utilise Goodbye emails to encourage subscribers back to your site? In this blog Hannah talks about how Quidco do exactly that.

06 Jun 2014

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