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At Pure360 we work closely with companies to improve email marketing and SMS results so, on this blog page, our experts give the kind of advice and thoughts that we provide our clients with every day.



Win the battle against competition bots

When running a competition the last thing you want are entrants from competition bots. In this blog Liza talks about seven ways that you can fight the bots, to ensure your entrants are truly engaged. 

31 Jul 2014

Recover 13% lost sales revenue with Pure360 Behavioural Targeting

We are very proud to announce one of our most exciting feature releases, Pure360 Behavioural Targeting. Our new feature enables marketers to leverage real-time behavioural data to send highly targeted recovery emails and personalised recommendations to re-engage customers and maximise ROI.

24 Jul 2014

Our top 5 World Cup 2014 email campaigns

If like me you have recently received more World Cup emails than Messi has taken shots, you’d probably forgive me for tuning many of them out as white noise. Even so a hand full of emails stood out this year; check out our Top 5 World Cup Emails to take inspiration. 

16 Jul 2014

Confessions of a shopping nation – Modern customers are more discerning than ever before

The digital era is revolutionising buying habits. It is making it harder to sway consumers. It is changing the way brands must promote their products and services. We decided to investigate by interviewing 2,000 UK consumers. Find an overview of the results in this blog. 04 Jul 2014

Get excited - BDMF is back in town!

This year’s festival boasts a better line up than ever. Due to popular demand we have doubled our ticket allocation, meaning this time round we have space for 350 marketers!

03 Jul 2014

Bridging the gap in email marketing

At Pure360 we have been working in partnership with Econsultancy to explore the challenges and opportunities for marketers who are committed to taking their email marketing to the next level. In this blog you can find a summary of the research key findings. 25 Jun 2014

How ‘Goodbye’ could actually mean ‘Hello and welcome back’

'Goodbye' doesn't have to mean 'so long'. Why not utilise Goodbye emails to encourage subscribers back to your site? In this blog Hannah talks about how Quidco do exactly that.

06 Jun 2014

Change, Test, Measure, Repeat

Marketing is based on measuring results, making change, and measuring improvement or deterioration. Change too many things, and how can you know what has resulted in the up or down of your next results? Find out what you should be measuring in Cherry's latest blog.

28 May 2014

Grow your list by 20% with Pure360’s Viral Promotions

We are very pleased to announce one of our most exciting new feature releases, Pure360 Viral Promotions. Our new functionality allows you to use a variety of promotions to suit your specific marketing needs and grow your email list by 20% over 6 months, both organically and innovatively. 

27 May 2014

Insights from the interns - Part two

In our intern's second blog they discuss how they are building on their campaign management and planning knowledge, working with different departments and learning all about Pure360 and client's branding.  27 Jun 2014

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