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Blog

At Pure360 we work closely with companies to improve email marketing and SMS results so, on this blog page, our experts give the kind of advice and thoughts that we provide our clients with every day.



How effective is your email marketing?

Just because an email is successful, it doesn't mean your email marketing is effective. So, what can you do to become effective like the tortoise? Find out in Paul's latest blog.  26 May 2015

What metrics should you use to measure email marketing?

As soon as something is done, it's all about the future; that email may now be in the past, but its results should be informing your next campaign - both the good and the bad. But what are the best ways to determine the true performance of an email? What metrics should you use to measure it? Let's take a look.

30 Apr 2015

What does success look like when it comes to email marketing?

With email marketing you can run reports, but it's still not always clear whether a campaign is on target. What does success look like when it comes to email marketing? Find out in Paul's latest blog.
30 Apr 2015

Never give up! Five tips for re-engaging with non-openers

No matter how much time you spend collecting email subscribers, carefully segmenting them into personalised groups and crafting engaging and well-written content, you will always end up with subscribers who no longer open your emails. If you want to boost your open-rates and identify who is and who isn't worth emailing, then check out these five tips for re-engaging those stubborn non-openers.

23 Apr 2015

Don't fear cart abandonment: How to entice customers back using email

Yes, cart abandonment is an unavoidable annoyance, but it is also recoverable. Email is arguably the best and easiest way to win customers back. Here's how you can use it to recover some of that lost revenue. 20 Apr 2015

So, how do you actually measure email engagement?

Email marketing is easily measured; email engagement is a bit tougher. It goes deeper than the key metrics (delivery, opens and clicks) presented in your send reports for individual emails. So, how can you measure your email engagement? Here are a few tips from Account Director, Chantelle.
15 Apr 2015

You've got their attention, now get interaction: How to build engagement through email marketing

Interaction between your customers and company is called engagement. But what is it really? How can you build it and what can you use it for? Find out in Cherry's latest blog.

15 Apr 2015

Quick wins for easter email marketing campaigns

Whilst Christmas is (rightly) seen as one of the best times of year to ramp up email marketing campaigns, that shouldn't mean it's the only time to do so. In fact, imaginative, engaging and well-thought-out Easter campaigns can have an equally positive effect.

17 Mar 2015

Ten insightful nuggets of customer data you should be collecting for your marketing

With all of this potential data out there to gather, there's really no excuse for not knowing your customers and prospects! In her latest blog Pure360’s Marketing Manager Hannah Ward gives you her top ten pieces of customer data you should be collecting for your marketing. 06 Mar 2015

Email marketing tips to help you get to know your customers better

What turns them on? What makes them tick? What music do they like? What clothes do they wear? There are two sets of people who think these sorts of questions on a regular basis: the first are experienced and enthusiastic blind daters, and the second are email marketers. In his latest blog Paul explores the email techniques you can use to get to know your customers better.
04 Mar 2015

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