Articles
How to create a successful email for the travel industry
Travel companies should know that all they need to persuade someone into taking a well-deserved holiday is an attractive offer. Print, television and even cinema advertising all provide viable ways of getting the word out there, but the best way to deliver a consistent stream of messages is through email marketing.
5 ideas for email marketing templates
Email marketing templates are useful for marketers for many reasons. Of course, they save time and therefore money, but they can achieve other things too. They give designers and marketers the inspiration they need - a persuasive nudge in the right direction - allowing them to get their creative juices flowing.
Using email to increase e-commerce sales
Letting consumers know about a sale is one of the most common uses for email marketing. Rushing in is simply not an option, though, as they're also among the most risky.
Top tips for improving your email marketing success rate
Imagine this: you've spent hours crafting the perfect blog piece or infographic, structuring every single paragraph or researching every statistic to perfection, with a view to posting it on your website's blog section.
Why you should use email marketing to promote your content
Imagine this: you've spent hours crafting the perfect blog piece or infographic, structuring every single paragraph or researching every statistic to perfection, with a view to posting it on your website's blog section.
Grow your list through social media
Social media is no longer an experimental platform for email marketers to dip their toe into every once in a while - it is a fully-fledged marketing avenue and an essential tool that deserves to be in every marketer's arsenal.
Re-engage your customers with email marketing
When it comes to email marketing, there can be highs and lulls in the amount of customer engagement. This can be down to various external factors, as well as issues closer to home.
5 tips for responsive email design
In the battle between desktop and mobile, mobile is winning by a country mile. The world of email marketing is a perfect example of this. According to recent findings, 41 per cent of people now open email on mobile devices and this is expected to surpass the 50 per cent mark by the end of the year.
How to spring clean your email list
To reap the huge benefits of email marketing, you need to grow your mail out list. The importance of doing this cannot be stressed enough if you consider just how much more likely you are to stumble across customers by adopting the scattergun approach.
Email marketing & SMS working together
When it comes to marketing, it's all about integration. No one marketing channel should work alone; in fact, they actually work better when complemented by another platform. The relationship between SMS and email marketing is a fine example of this.
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