How many emails do you receive a day? Ten? Fifty? A hundred? However many you get, it can be difficult to keep up with them all. The average person often doesn't have time to meticulously read them all; many will end up in the junk folder or simply be deleted. To stop this from happening, you need to grab them by the collar and get their attention. Find out how in our latest article.
Just because your recipients are away from their desktops does not mean your email marketing should be put on hold. In fact, you could be achieving some 'quick wins' over the summer. Find out how in our latest article.
A massive 68 per cent of online shoppers regularly abandon their baskets. Find out why and how you can get them back in our latest article.
Retailers are among the most prolific users of email marketing campaigns. After all, you'd be hard pushed to find anyone that's done even just a little online shopping who doesn't get email updates from some of their favourite brands. So with such opportunity open to email marketers, what are the key tips and considerations to always bear in mind?
We're going to say something controversial: the humble subject line is the most important part of your email marketing campaign. There, we said it! Where should you start, though? Here are our top tips on what to do and what not to do to achieve subject line excellence...
Brazil 2014 - unless you have managed to squeeze your eyes and ears shut for several weeks now then you know it's happening. So how can you harness it for your email marketing efforts? Find out in our latest article
Using reports to your advantage, checking the credentials of your chosen ESP and tapping into the ESP's knowledge can go some way to making your email marketing campaigns a breeze. Here are some additional points to make your email marketing even easier than before.
Converting leads into sales isn't always easy, especially when you're also trying to encourage existing customers to make further purchases. This is where marketing automation comes in; it's a useful tool which can help to personalise campaigns and push prospects through the sales funnel.
Many people do not take full advantage of their ESP's customer support team. These people are experts in their field, naturally and eager to help you with your queries, but that's not all they can do to help make your campaign the most effective you've ever run. Find out how you can get the most out of your ESP's support service in this article.
Email marketing and CRM systems have two very clearly defined roles in business. The two technologies are similar to the marketing and sales teams in many ways. While the teams play distinctly different roles, their objectives are ultimately the same. Find out more in our latest article.