While most businesses work hard to build an email subscription list full of engaged and converting customers, some unscrupulous firms choose to buy their lists. If you're tempted to do the same, don't. Growing your list organically is the key to making more people convert; here are some tips that will help you do just that.
You might think we're crazy. Yes, we know that Summer is barely over and that many of you aren't ready to put away the shorts and sun cream yet - let alone start thinking about Christmas - but trust us when we say that there is no better time to start planning your Christmas email marketing than right now.
How many times have you wished there was a way to increase your sales, gain more new customers and boost your brand awareness?
Email marketing may be the key to achieving all of these goals, and if you're not currently using email as a marketing channel then it's likely you're missing opportunities that your competitors are taking advantage of.
How many emails do you receive a day? Ten? Fifty? A hundred? However many you get, it can be difficult to keep up with them all. The average person often doesn't have time to meticulously read them all; many will end up in the junk folder or simply be deleted. To stop this from happening, you need to grab them by the collar and get their attention. Find out how in our latest article.
Just because your recipients are away from their desktops does not mean your email marketing should be put on hold. In fact, you could be achieving some 'quick wins' over the summer. Find out how in our latest article.
A massive 68 per cent of online shoppers regularly abandon their baskets. Find out why and how you can get them back in our latest article.
Retailers are among the most prolific users of email marketing campaigns. After all, you'd be hard pushed to find anyone that's done even just a little online shopping who doesn't get email updates from some of their favourite brands. So with such opportunity open to email marketers, what are the key tips and considerations to always bear in mind?
We're going to say something controversial: the humble subject line is the most important part of your email marketing campaign. There, we said it! Where should you start, though? Here are our top tips on what to do and what not to do to achieve subject line excellence...
Brazil 2014 - unless you have managed to squeeze your eyes and ears shut for several weeks now then you know it's happening. So how can you harness it for your email marketing efforts? Find out in our latest article
Using reports to your advantage, checking the credentials of your chosen ESP and tapping into the ESP's knowledge can go some way to making your email marketing campaigns a breeze. Here are some additional points to make your email marketing even easier than before.