Cart abandonment is perhaps the single biggest challenge that online retailers face. According to research conducted by IMRG, 77 per cent of online shoppers abandoned their baskets in 2013.
Email marketing is as simple as 1-2-3 so long as you've got enough people to preach to, right? Chances are that if you've got thousands of virtual addresses on your contact list, plenty of people should be interested in what you have to say. Well, not exactly, as you might be about to find out.
It's pretty easy to understand why Christmas is such a great time of the year for email marketing. With people spending the festive build-up getting into the buying mood, your chances of success are considerably higher. It's important not to focus all of your efforts on boosting sales at the end of the year, though.
Whilst Christmas is (rightly) seen as one of the best times of year to ramp up email marketing campaigns, that shouldn't mean it's the only time to do so. In fact, imaginative, engaging and well-thought-out Easter campaigns can have an equally positive effect.
Spotting trends and responding to them is essential when it comes to digital marketing. It is what allows marketers to stay one step ahead of the competition, reaching out to and engaging with as many people as possible.
Fed up with all the 'What to expect from email marketing in 2014' blogs? Yes, so are we! That's why we've decided to focus on what email marketers can learn from 2013, instead. It was a big year for digital marketing and we've rounded up our top tips, based on what's happened in the past 12 months...