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| Our history |
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Pure is the result of a portal set up in 2000 by Founder and Sales/Marketing Director, Darren Fell.
The portal was designed to prove that email and SMS could work highly effectively as a marketing tool, for both brand awareness and reminder style messages.
It attracted considerable interest including sponsorship from Diageo (owners of drinks brands Smirnoff Ice and Cuervo Tequilla). It also resulted in the evolution of an SMS ticketing - an SMS promotional tool designed to increase sales of the Diageo brands.
We've come a long way since then. By 2001, the original portal had evolved into a highly successful digital marketing software business: Pure. By 2002 we had made email, as one of the cheapest forms of marketing, easily accessible as a major marketing tool to marketing departments around the world. Our view is that electronic marketing enhances the effectiveness of every organisation's communications - from SMEs to multi-nationals.
Over the last four years Pure has grown rapidly to become one of the top UK based 'enterprise level' email marketing software companies.
Today we provide a wide variety of companies with sophisticated yet easy-to-use solutions that are so effective, clients tell us they could never imagine going back to the old way.
In fact Pure solutions are so easy, reliable, affordable and effective that major businesses like RS Components, innocent drinks and Faber & Faber choose PureResponse in preference to other leading email and SMS software.
To find out how you can follow their lead and enjoy similar benefits, call Pure now on +44 (0)870 765 7222.
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