success stories

Background

Face Media Group (FMG) is an online print broker which sources quality printing firms so thousands of small businesses can produce their promotional literature, business cards and magazines for the best price. FMG can turn around 5,000 postcard flyers in three days.

FMG has to attract new clients to their website in order to win new business so choosing to work with a company that specialises in email marketing and is familiar with marketing online was crucial.

As a web-based business, FMG also needed to be sure the potential customers they were targeting already had Internet access.

Solution

PureResponse has enabled FMG to use email to reach thousands of small businesses.

By using PureResponse FMG can find potential customers and stay in touch with existing clients quickly and cost-effectively.

The solution allows bulk and client-targeted email campaigns as well as giving FMG the opportunity to collect and manage email mailing lists for their promotions.

Result

Thanks to PureResponse, FMG has had an increase in requests for sample products and an increase in new business. An FMG spokesman said:

'Once a customer has a sample of our product, 65% will place an order.'

'The technical support and advice has been excellent. The possibilities for the Pure system are endless.'

He added: 'Using the Pure system, I not only saw how many people opened mail, but I could track their movement on the email, monitor the products which were specific to them and even see exactly who did it. Rather than percentages, we have a name.'